Why Pepsi Apologized For (And Pulled) This Controversial Commercial Featuring Kendall Jenner

Photo: NYTimes
 Pepsi Ad Featuring Kendall Jenner

The backlash was swift ... and FURIOUS.

Kendall Jenner and Pepsi created a firestorm of backlash after Tuesday's release of a new ad featuring the model handing a police officer a can of soda amidst protesters.

Here is the Pepsi commercial starring the youngest of the Kardashian / Jenner clan: 

Obviously, because all commercials end happily, this one does too with the cop smiling and the protesters rejoicing except ... that's not real life.

In fact, those who actually do protest, notably those involved in the Black Lives Matter movement (BLM) were incredibly outraged and rightfully so. 

Making light of police brutality — especially in the current political climate — is no laughing matter (and not one that can be solved with a sugary beverage, no matter how cool the brand thinks Kendall Jenner is).

Twitter had a field day with this, calling out both Pepsi and Kendall Jenner. 

From Patton Oswalt


Lena Dunham chimed in, too: 


And Charlamagne Tha God offered a sarcastic rebuttal on Twitter: 

Actress and philanthropist Rosario Dawson even commented that the Pepsi commercial looked a little too much like the Chemical Brothers video, Out Of Control, she starred in 15 years ago.


Here is the video Rosario Dawson references from The Chemical Brothers:


DeRay McKesson, one of the many faces of the Black Lives Matter movement, had a few words to say about the disingenuous Pepsi commercial.

Pepsi's initial response was one of defense. They released this statement on Tuesday
“This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that’s an important message to convey."
Obviously, someone in the management department realized that this was about so much more than a can of soda.
On Wednesday, Pepsi pulled the ad and released the following statement: 
"Pepsi was trying to project a global a message of unity, peace and understanding ... Clearly, we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position."