Dating For Publicity: The Truth Behind Celebrity Couples


Countless celebrities turn to dating to boost their publicity, but what are the consequences?

Some celebrity couples seem too bizarre or too good to be true. For instance, it's pretty hard to believe that couples like Kathy Griffin and Levi Johnston shared even one genuine moment of romance. The latest celebrity couple in question involves teen royalty Kendall Jenner and One Direction's Harry Styles.

Despite their claims of true love, it seems the general population isn't completely fooled by their too-perfect romance. Even though faux celebrity couples like these are often called out for being fake, they show no sign of disappearing anytime soon. Celebrities seem to keep on dating for publicity, no matter the consequences.

Why do they do it? Simply stated, it works. It gets them in magazines, entertainment news shows, and blogs. It keeps them relevant, which is kind of the most important thing when you are a celebrity. They have world-class publicists who know that all the celebs have to do is get photographed holding hands with the right guy or girl, and people will talk about it.

What message does this send? It cheapens the value of a relationship. If they treat relationships like something that is meaningless and can be faked, it sheds a negative light upon the concept of dating. This can be especially problematic for young fans that are looking up to their celebrity role models for ideas on how to act in a relationship.

Does it taint their reputation? Celebrities who date for publicity lose some credibility. If they do it once what's to stop them from doing it again? Why should their fans believe anything they say if they were so quick to lie about something so personal? It also makes them look desperate for attention.

What's the impact on their future relationships? They chose to put their personal relationships in the spotlight. With this precedent, the world and the media are going to have the expectation that they will always have access to their personal lives. This can impact future relationships because their future partner may not feel comfortable airing out their relationship. If it becomes a big enough issue, it could doom their proceeding relationships right from the start.

So, maybe dating for publicity does help celebrities out in the short-term because it gets people talking, but is it worth it in the long run? Is it really worth tarnishing their name? Maybe one day this will become an extinct method of gaining publicity, but in the meantime it's probably safe to say that the next faux celebrity couple is right around the corner.

More advice on couples on YourTango: