Self, Sex

Sexiness Is Contagious—And Here's How To Catch It

blowing confetti

Question: is Benedict Cumberbatch sexy? For months I have been saying NO WAY! My good friend, on the other hand, is all about him. Some have made comparisons to his face looking like an otter or other critters. But there is no doubt a huge following that indeed finds him hot. After some time thinking about this (yes, I am saying this earnestly) I have come across some pictures of him that I could say would pass for "hot".

But is this because of Photoshop? Is this because I'm seeing something that has been in front of me the whole time, but never noticed? Or is it because sexiness is contagious? According to a new study, it's the latter!

A new study published in Advances in Consumer Research found that other people's opinion on what is considered as hot ends up having an effect on others' judgments.

There was an experiment where people were asked to rate people's photos on attractiveness. Sometimes the participants knew what others rated the photos after they gave their opinion, and other times they weren't told that information. Participants who were given other people's opinions tend to come to a conclusion that went along with others.

But why in the world would people do that? In the end, you're your own person. If you tend to find someone hot and others don't, who cares? This research solidifies what we already knew. People internalize other people's standards of beauty and conform to it, even if we don't realize it.

Hmmm…this study kind of makes me question everything about myself. Is Ryan Gosling really hot? Or do I just say that he is because everyone seemed to think so after The Notebook? ARE WE ALL JUST SHEEPLE?!

In all seriousness, this is just another study that shows how important it is that we look at society and the media in terms of what is considered as "hot."

Just last week, pictures of Queen Beyoncé without Photoshop hit the internet and went viral. This is mostly because it's just another example that this type of beauty that society tells women to aspire too isn't even real. It's manufactured through tons of makeup and airbrushing.

It's time for us to start asking for less Photoshop and more diversity in our media so more people in real life can be deemed as "hot". Hotness is contagious, so why not pass it on?

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