Model's Before/After Beauty Video Shows Just How Cruel People Are

Photo: Youtube

The transformation is stunning — but so is the reality of how mean people can be.

Em Ford is a London-based beauty blogger and former model, and it would be easy to assume that because she's a former model, she’s never had to deal with mean comments or bullying. But that's incorrect. 

A few months ago, Ford began posting pictures of herself, without makeup, on her various social media accounts. Not only isn't she wearing makeup; she's showing to the world that she struggles with acne.

She's as naked as you can get without taking your clothes off.

Unfortunately, when you share on social media, you're vulnerable to people's cruelty. And in Ford’s case, the comments she received were brutal.

So, she decided to do something about ending cyberbullying; she made a film about it called "You Look Disgusting."

On her website, Ford says, "I wanted to create a film that showed how social media can set unrealistic expectations on both women and men. One challenge many face today is that, as a society, we're so used to seeing false images of perfection, and comparing ourselves to unrealistic beauty standards that it can be hard to remember the most important thing: you ARE beautiful."

Ford's film is devastating. When it starts off, her bare face inspires these comments: "gross," "ugly," "horrible," and "you look disgusting." She then starts to apply makeup, and when she's fully made-ups, she receives these comments: "you look beautiful," and "you're so pretty."

You'd think the haters would be satisfied with her face done up; instead, she receives further-deflating comments: "This is false advertising" and "This is why I have trust issues," proving that if someone wants to be critical and mean, they don't even need a reason.

Ford says that her message is clear: "You are beautiful — no matter how flawed you feel, no matter how upset you may be about the way you look, or how hard you find it to make friends, or be confident. Believe in yourself, and never let anyone tell you you're not beautiful, not even yourself."

Watch for yourself. Prepare to be deeply touched by this woman's dignity and bravery:


The video has received over 8 million views in a week, and the anti-bullying hashtag #YouLookDisgusting has is trending on social media. We applaud her for taking a stand.