Australia Says This Ad Is More Offensive Than Cheating On Your Wife

This ad caused a major uproar in Australia in 2018.

man driving car Shutterstock

For Australians, it's apparently more offensive to say the word "bloody" than it is to suggest cheating on your wife.

In a list of TV advertisements deemed most offensive and insulting, a video involving a dad driving with his child tops the list.

'The dad says, "Bloody caravaners," referring to the caravan they're driving, and one ahead of them on the road. The child repeats it after the father.

RELATED: I Met My Husband Through A Craigslist 'Sugarbaby' Ad


"Bloody" is a swear word in Australia and the United Kingdom, but it's more along the lines of a cleaner curse word. Even so, 161 Australians complained about this ad in 2015 — so much that it beat out (in terms of the number of complaints) an Ashley Madison ad that encouraged men to cheat on their wives

In 2018, Sportsbet received over 4,000 complaints about their ad that showed a man "manscaping" his pubic hair. People were in such an uproar that the ad was taken down.

ISelect was the second-highest ad in 2018 with 715 complaints.

The commercial was about a woman aggressively hitting a piñata in front of children. It was seen to be horrific and violent, and it should not have been in front of children.


The ad that came in third was the Ultra Tune commercial in 2018, with 134 complaints. This commercial featured Mike Tyson and was sexually exploitive and suggestive. But the Ad Standards Industry Jury dismissed these claims.

RELATED: Woman Shunned By Her Friends For Not Laughing At An Offensive Joke — 'Why Am I Dealing With Mean Girls At 30?'

The third highest complaint-grossing TV ad in 2015 was one for Stan (which seems to be the Comcast of Australia), where the always-hilarious Rebel Wilson said, "Can't I just say me and my big [another term for cat] love it?" as she strokes a beige cat on her lap.

The man interviewing her in the ad asked, "Is that your [another word for cat] I'm smelling?"


When Rebel said that it is, the man replied, "It's nice. A little piquant, but it's fragrant." This ad, with its more than suggestive word choice, only got a mere 66 complaints in 2015.

The fifth most complained about ad in 2015 involved a Lynx ad that advised men to go out, live in the now, and "kiss the hottest girl... or the hottest boy." Looks like homophobia was still alive and well in Australia in 2015.

RELATED: Dolce & Gabbana Is Suing Diet Prada For Calling Out Anti-Asian Ads — Now The IG Account Is Fighting Back

The eighth most complained about ad in 2015 was one for the Body Shop that featured a — gasp — scantily-clad male torso because only women should be exploited for their bodies in advertising.


In tenth place in 2015, this ad actually makes sense as it shamed people who wear hearing aids for daring to wear something so ugly. Because of the backlash to this campaign, the company apologized for the advertisement.

Commercial advertisements can be insulting to people if they are not careful.

Every culture has its own list of things they find offensive. Americans would barely register if someone used the word "bloody," and they certainly wouldn't call to have commercials removed from the airways for using it.


RELATED: Woman Breaks Up With Boyfriend After His Reaction To A 15-Second Super Bowl Ad Left Her Feeling 'Unsafe'

Christine Schoenwald is a writer, performer, and frequent contributor to YourTango. She's had articles featured in The Los Angeles Times, Salon, Bustle, Medium, Huffington Post, Business Insider, and Woman's Day, among many others.