I've Been Married 30 Years — I Have 6 Rules For An Enduring Relationship: 'If You Follow Them All, You're Golden'

After three decades of marriage, I've learned what truly keeps love strong.

Last updated on Aug 10, 2025

Married woman endures relationship. Ocskaymark | Canva
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My lovely wife and I will celebrate 30 years of marriage this week. We've had a fantastic journey, with our share of ups and downs, plenty of romance mixed in with rocky times, lots of joy, and a few painful challenges, but all in all, we are delighted with the life we've shared so far. 

We are continually amazed at how each year finds us closer and more in love than the year before, and although it is hard to imagine, we both feel that the best years of our marriage are yet to come. That's how I think it should be.

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Sadly, I often see marriage portrayed as all downhill after the honeymoon. I hate to hear couples reminisce about the early years of young love, mourning as if the best days are over and gone. 

I was further disturbed by several recent articles that suggest the seven-year itch has now become the three-year itch. So is less intimacy, more fights, poorer communication, and drifting apart really the inevitable? 

I've been married 30 years, and I have six rules for an enduring relationship:

1. Look at your past thankfully

couple following the rule to look at past thankfully to have an enduring relationship AYO Production / Shutterstock

Stay in awe of your spouse, the love you share, and the life you have built together through good times and tough times. Remain thankful for who your spouse is, and remind yourself of the reasons you were drawn to him or her in the first place. Gratitude keeps you focused on what is good in your relationship and helps keep resentment from building up.

Thankfulness is a habit that has to be cultivated rather purposefully. It is pretty easy to find problems to complain about, to fixate on missing components of your marriage, or to dwell on your frustrations. However, you can shift the atmosphere between you by keeping your mind on the positive and by daily telling your spouse something you are thankful for about your relationship.

RELATED: 17 Low-Key Secrets Happy Couples Keep From The Rest Of Us, According To Psychologist

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2. Look at your future expectantly

couple following the rule to look at future expectantly for an enduring relationship Miljan Zivkovic / Shutterstock

It is great to fondly reflect on the good times of your past, but it's not healthy to fixate on some idealized notion that things would be better if you could somehow go back to how they used to be. Instead, choose to believe that the best is always ahead of you. 

Whether you have been through rough patches or have sailed through blissfully, expect your future to beat anything you have had before. You can have more passion, deeper intimacy, new levels of trust, and an infinite variety of untried adventures ahead of you. Just decide to go for it, and then relentlessly pursue each other for life.

One study argued that this is not simply about blind optimism, but a proactive approach that contributes to relationship resilience and satisfaction. A hopeful outlook fosters a belief that conflicts can be resolved and challenges overcome.

RELATED: People Who Are In Marriages That Last 20+ Years Usually Have These 20 Traits

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3. Look at your spouse selflessly

woman following the rules for an enduring relationship by looking at spouse selflessly Ground Picture / Shutterstock

If you have a habit of holding your spouse responsible for your happiness, you need to learn to take that responsibility upon yourself. However, remember that if you view your marriage as being mostly about your rights and what you get out of the bargain, in the long run, you are going to end up bitter and disappointed

On the other hand, if you see your marriage primarily as an opportunity to selflessly love and generously serve your wife or husband to the best of your ability, you will reap the long-lasting benefit of a strong and close relationship. 

Don’t buy the lie that a 50/50 marriage is ideal. Instead, go for 100/100, where each of you holds nothing back and gives all you have to the other.

RELATED: 5 Peace-Making Truths That Will Save Your Marriage (When You've Tried Everything)

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4. Look at yourself realistically

woman following the rule to look at herself for an enduring relationship fizkes / Shutterstock

It pays to have a sober view of yourself, being neither overly harsh nor blind to areas you need to work on. Dr. David Schnarch, a clinical psychologist and author of Passionate Marriage, describes marriage as the ultimate people-growing machine. I agree. 

Every healthy relationship grows and changes over time, and if you want your marriage to stay strong, you have to be willing to grow and change along the way, too.

For the most part, we don't like change, but we realize that you are a work in progress, as is your marriage. You are not yet fully all you can be, and neither is your relationship. 

Regardless of how great it has been, there is always more, but achieving more may require you to change and grow. You can remain pliable and teachable without losing who you are. 

RELATED: I'm A Relationship Coach Of 25 Years. Here Are The 5 Mandatory Qualities For A Happy Marriage.

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5. Look at your relationship frequently

couple following the rule to look at relationship for enduring relationship Kinga / Shutterstock

Watchfulness keeps you from becoming excellent roommates. It requires you to keep your eyes and your heart wide awake to all that is going on in and around you.

Consistently ask questions like "How are we doing?" and "Is there something more you need from me?" 

Being watchful means keeping yourself and your marriage off of autopilot. Guard your thoughts about your spouse — cultivate thankfulness and fight against selfish thoughts. 

Work to eliminate emotional reactivity, and cultivate positive emotions like love and compassion. Stay attuned to your physical relationship, fueling the fires of your desire and passion

Realize that what is or is not happening in the bedroom often mirrors the rest of your relationship. Make sure your spiritual relationship stays strong. 

RELATED: 12 Tiny Ways To Know Your Husband's Happy In Your Marriage

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6. Look up continually

couple following the rule to look up for an enduring relationship Dean Drobot / Shutterstock

This is the last of the six principles, but for my wife and me, it is also the most important. We are made up of body, soul, and spirit, and we are careful to keep the spiritual component of our marriage front and center, which means we keep the future of our marriage in God's hands. 

He desires that your relationship stay strong and endure long, and not just because you both made a lifelong covenant before him, but also because he wants your marriage to be a source of joy and strength, passion and love.

Keep your eyes focused on him, trust in his plans for the future of your marriage, and believe that he has great things in store for you. 

Research indicates that marriages where one partner stops growing, whether emotionally, intellectually, or spiritually, can lead to dissatisfaction, resentment, and even the dissolution of the relationship. Couples must find a balance between nurturing individual interests and pursuing shared growth opportunities.

As you observe your marriage from these six viewpoints and refuse to accept the inevitability of marital decline, you will be able to declare, with confidence, that your best years as a couple are still in front of you. As we celebrate 30 years this week, my wife and I will be doing just that.

RELATED: 6 Tiny Things Your Marriage Must Have If You Want It To Last Forever

Scott Means is an author and co-founder, along with his wife, of Heaven Made Marriage, helping couples find intimacy and passion in their marriages.

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