Study Finds The Evolutionary Reason People Like Who They Like, Romantically

What men and women look for in a mate, according to evolution.

Last updated on Nov 22, 2025

Focused woman with a couple embracing showing why people like who they like romantically and the evolutionary reasons behind attraction. LilacHome | Shutterstock
Advertisement

Science has shown us, once again, that the more things change, the more things stay rigidly the same. This is true even for what men and women find attractive in partners. 

No matter what your perspective is on love and attraction, it always seems to come down to men tending to look for partners who are younger and more physically attractive, while women tend to look for partners who are older and more financially stable.

Advertisement

I know — this news is stunning, but what's even more surprising is that these preferences have their roots in evolution.

Study finds the evolutionary reason people like who they like, romantically 

In 2015, researchers from the University of Texas at Austin studied 4,764 men and 5,389 women from 33 different countries and 37 different cultures. The subjects were given 18 possible characteristics of a mate and were then asked to rate those characteristics.

Across the board, both men and women found that love, a dependable character, emotional stability, and a pleasing disposition are the highest on the list of favorable characteristics for a mate. It wasn't until the fifth possible characteristic that men and women started to differ in their choices.

Advertisement

RELATED: For A Successful Marriage, Study Shows You Need To Be With A Man Who’s Willing To Do This One Thing

The difference between men's and women's most important traits

No room between couple's romantic space Migma__Agency via Shutterstock

The results of the survey showed a stark difference in trait preference for mate selection between men and women.

Advertisement

After the top shared characteristics, men responded that they look for:

  • Physical attractiveness
  • Youth

And women responded that they look for:

  • Status
  • Money

The study's lead author, Daniel Conroy-Beam, said about the results, "The large overall difference between men's and women's mate preferences tells us that the sexes must have experienced dramatically different challenges in the mating domain throughout human evolution."

And the study's co-author, David Buss, explained that, "Many want to believe that women and men are identical in their underlying psychology, but they differ strikingly in their evolved mate preferences in some domains. The same holds true in highly sexually egalitarian cultures such as Sweden and Norway as in less egalitarian cultures such as Iran."

Advertisement

Conroy-Beam added, "Because women bear the cost of pregnancy and lactation, they often faced the adaptive problem of acquiring resources to produce and support offspring, while men faced adaptive problems of identifying fertile partners and sought cues to fertility and future reproductive value."

RELATED: The Weird Science Behind Why You Want To 'Eat' A Cute Baby Or Puppy

Few decisions impact reproduction more than mate choice. 

"Mate preferences will therefore be a central target and driver of biological evolution, Conroy-Beam concluded. "We have found some promising initial results, and we think this holistic approach will help answer a lot of questions in mating research in the future."

The research on evolutionary psychology predicted that men and women tend to have consistently different mating strategies because of one simple fact: women get pregnant and men don't. Pregnancy has a huge impact on her life, and the characteristic preferences for mate selection supported this real-life fact.

Advertisement

This incredibly basic asymmetry means that men and women face different challenges in regard to reproductive fitness, or the number of offspring produced by an individual. So, in the end, it all seems to boil down to keeping the human race going.

RELATED: 5 Snap Judgments People Quietly Make About You, Based Solely On Your Profile Pic

Christine Schoenwald is a writer and performer. She's had articles in The Los Angeles Times, Salon, Bustle, Medium, and Woman's Day.

Loading...