5 Ways To Love Your Kids Without Turning Them Into Spoiled BRATS

It IS possible to give to your kids without spoiling them.

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I lay in the hallway, scratching my dog’s ears, when my beautiful crush walked in, saw us, and smirked at the pooch, “Well, aren’t you spoiled!” 

I smiled back at her, “No, she spoils me.”

As I thought about it later, though, I realized that the dog couldn’t be spoiled. I intended to outlive the mutt, so the comfortable and loving lifestyle I gave her was one that she ought to live in through her last days.  She could never be “spoiled” – just fortunate.


I reflect on this often in my current work as a child psychotherapist.  Not about the crush (though I would love to find out whatever became of her), but the concept. 

Is any human quality so universally despised as spoiled entitlement? Yet parents everywhere state that their greatest goal in life is to give their children more than they had. 

How can one reconcile these two truths?

I believe it’s far easier than it appears. But the key has more to do with the parents’ behavior in their own lives than in how much they put in their children’s fireplace stockings.

Before I get to that, let’s talk about this issue in a broader sense. A few decades back, a movement began in our schools to boost self-esteem and reduce kids’ unfairly low opinions of themselves. And while this policy remains controversial, the record shows it has largely improved school performance


Meanwhile, today we hear a great deal about how the younger generation is horribly spoiled and entitled, while the literal evidence implies the complete opposite. In fact, our work with self-esteem seems to have created a generation less entitled and more compassionate than possibly any in decades. 

So in other words, there’s a lot of perception of a lot of kids being a lot more spoiled than they really are. In truth, things are improving.

I’ll argue that there are only three ways a child gets spoiled:  

  • If the parent is spoiled themselves and raises the kid in a mindset of entitlement.
  • When the parent is neglectful and only shows caring for the child by giving them material goods.
  • When the parent is confused and uncertain, and while meaning well, gives the kid more than they should. 

This article is only to help the third bunch; the first two categories are hopeless and would never read this anyway. But for the good parents who try, your need isn’t to teach your child to be happy with not enough, but rather to build their core self-esteem enough to appreciate what they have, and empathize with those who have less. If a parent achieves this, their kids won’t be flawless, but their flaws will not include being a spoiled jerk.


Here are five tools to help in this quest:

1. Set an example for your kids by DOING the right thing instead of TELLING them what to do.

Children learn far more by observing their parents than from what their parents tell them. Developing brains require this — infants learn to talk, walk, and interact by imitating the people they see.  And subtler lessons of moral values are transmitted by similar means. 

If you want your kid to have good health habits, then let them see you eat well and exercise. If you want your children to read, you’ll achieve far more by re-starting Anna Karenina than yelling at them about how much you hate their video games.  


Similarly, if you live within your means, act within a moral code, and treat others with compassion, you will almost certainly see your children grow to have similar virtues. 

2. Express real gratitude to your kids and the people around you.

The core quality of the people we see as obnoxiously entitled is a lack of a sense of gratitude. And, as above, while it’s nice to teach your children to say “thank you” when they receive something, doing so yourself will accomplish more. 

But you can do even better: Open your heart to feeling real, overwhelming gratitude every now and then, and let your kid see it. And when you gasp in awe at someone’s kindness (instead of just politely acknowledging it), those young brains will literally absorb what they view, and crave finding the opportunity to do the same. 


3. Don’t over-give to your kids.

In 1900, the richest sheik did not have the luxury of a low-end cellular phone, a room air conditioner, or a crummy TV set — things we might take for granted today. There’s no way to objectify what is an “appropriate” amount to give your child, but you can "sub"jectify it.

I often see children in my practice whose parents give them more than they’re comfortable giving — perhaps in order to appear generous or cool to their friends, or more likely out of fear of their children’s anger or disappointment. Doing this creates a painful confusion in the young minds, as they will pick up on their parents’ feelings — should they feel grateful or guilty, and were they wrong to want what they wanted in the first place? 

In the long run, if this happens enough, the kid will learn to ignore her inner conscience’s voice, and thereby lose the connection to her own sense of right, wrong, and good.  And then, even though she’s really not, she may come off as spoiled.


So it’s better to be an imperfect parent, who gives inconsistently but from a place of honest feeling, than one who feels disappointment or shame when they give. But it’s far better to have a clear, consistent sense of how much to give, and stick to your boundaries. 

On another note — your child’s arguments, or even tantrums, against your boundaries don’t mean you’re doing it wrong; it’s a kid’s job to test your limits. When they do, listen to their complaints, but unless they literally talk you out of your opinion, do them the favor of being strong and standing your ground. Somewhere deep down, they want and need this from you.

4. Share your "expenses" with your kids.

We hear all the time about the CEOs who cut their employees pay while raising their own, versus those who cut their own as well. It’s not hard to tell which ones get real respect and loyalty from their workers.


It’s no different with parenting. Let your kids know how your year went financially. If it was a good one, maybe you can buy yourself a new car for Christmas, and get Junior a new Playstation 4. If it wasn’t, then you put a down payment on a used Honda and he gets a few games for his old PS3. The lesson he learns will be that you and he are connected, and that the love of giving and receiving remains the same regardless of earnings.

5. Thank your kids for everything they do.

The greatest tool to avoid creating spoiled entitled jerks is a mixture of all the above, to do the exact opposite of what seems right: thank them whenever you can. Let them feel how good it feels to be the recipient of gratitude. Program their brains to feel great about giving, and model that style for them to emulate. With this, you’ll create the opposite of spoiling — you’ll plant the seeds for a caring, generous, happy, young adult.


So back to that meeting in the hallway…

After a while, that crush became my girlfriend, while the dog stayed my dog. Can you guess which of the two drove me crazy with her sense of entitlement, resented my other friends and relationships, and let me know in no uncertain terms that I wasn’t enough? 

And which one thanked me every day for whatever I was able to give, or for even just coming home to her? And gave whatever she could, to me and to others, till her dying day?

Spoiling can occur at times, of course, but if you treat your child — or your dog — from your heart and conscious inner strength, you’ll find integrity is usually contagious. 


Keep it up, and you might help foster a movement. Here’s hoping.


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