Is Financial Responsibility A Turn-On For Men?

The answer is a resounding “YES!"

date WeHeartIt

Women always fight me on this, but in answer to the question, “Is financial responsibility a turn-on for men,” it's a resounding “YES!” In my last article, “Help Me, Gregg. My Guy is Pulling Back,”  I explained that men go hot and heavy for the first couple of weeks or so and then, back off, big time. The reason? Our singlehood is being threatened. With this we ask ourselves the three big questions:


1. Will she take all my money?
2. Will she take me away from all my friends?
3. Will this be the last woman I will ever sleep with?

As I always say, I’m not necessarily proud of how we men are. I’m just telling you how it is. In my best seller To Date a Man, You Must Understand a Man, I talk about how important money and status is to guys. Men need to be able to provide for our wives and future families, or we are dead in the water! Men cannot love without money, it brings status in society and with friends. This is why men are always looking out for gold diggers.

This part of our DNA puts money very high on men’s check-off list of potential keepers. When men see those Gucci sunglasses and Louis Vuitton handbag, they start to freak. Men are fine if you can afford those things, are making a decent living and planning for your future. But, if daddy is supporting you or you are bringing $30k of credit card debt to the party, a high value man will be gone in a NY minute!


Quality men are vetting women just like you vet us. Financials loom large. Men are thinking long term just like you are. They realize financial responsibility and compatibility is one of the key building blocks to keep the relationship together through thick and thin. The relationship will not survive if you’re burning through cash that doesn’t exist. Do not underestimate the attraction power financial responsibility brings to a relationship.

I am not saying that a woman needs to be rich. In fact, if she has too much money and flaunts it, a man can be emasculated. A woman just needs to show that she lives within her means and does not foolishly spend money she does not have.

Millennials get this. They saw the carnage of 2008. Airbnb and Uber are the direct results of understanding and appreciating the power of financial responsibility. My generation might not understand this point as well. We like to spend our savings, and credit was never a problem for us for most of our lives, so when cougars date younger, they are finding out that supporting their younger choices of men becomes a short term prospect.

My advice is this: don’t put the cart before the horse. Get your financials in order by fast tracking your career, and then, go get the guy! Trust me, financial responsibility is very important to your next potential suitor.