Dating Under Pressure: What 30-Something Men Are Buying For Love

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British men are keeping some very dirty secrets in their closets, ladies. According to a new report, pharmacists just across the pond admit they're selling more slimming productions, treatments for premature ejaculation and hair loss solutions than ever before. So, if you're wondering whether guys are really pulling their hair out trying to find true love, the answer is yes. And the reason will definitely not surprise you.

Pharmacists in Great Britain say that the surge in sales has everything to do with the fact that online dating websites are going through their busiest time of year, too. Just in January alone, weight problems, hair loss, erectile dysfunction and premature ejaculation treatments jumped by 14 percent, compared to sales in December. This is great news for women who want a guy that lasts long in the bedroom and comes with a full head of hair. The health and fitness company, ChemistDirect, even saw a boost in the number of dudes that wanted to know how to get in their best shape for dating — especially city boys.

The report, published in the Daily Mail, found that men living in London, Yorkshire, the Humber and Northern Ireland were most interested in giving their look a little love. ChemistDirect's Superintendent Pharmacist Omar El-Gohary said, "We have found a direct link between the rise in men buying these products and wanting to get back out into the dating scene. Clearly, sales indicate that these four health issues are at the top of men's agenda, particularly as they affect confidence and self-esteem, which are important when dating."

At the heart of it all, though, El-Gohary says that the biggest reason why more dudes are reaching for the Gray-Be-Gone and the Viagra is because they’re feeling the effects of a mid-life crisis … 15 years early.

"We are seeing a rise in sales of these products among 25 to 30-year-old men," he said. "This is surprising — normally we would expect this rise to be in men aged 40-plus. We think part of this may be because erectile dysfunction and premature ejaculation can be exacerbated by stress, and we believe that younger men are being affected due to the economy, work, and pressures in their personal life, such as getting on the housing ladder, paying a mortgage, getting married and having a family."

In order to prove that the mid-life crisis was hitting way earlier than usual, El-Gohary used data from a 4,000-person survey spanning across two generations that found younger and older generations agree: the pressure on dating, settling down and finding the one are harder than ever.

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