About Barbie Adler

Barbie Adler is the Founder and President of Selective Search, a leading national luxury matchmaking firm. Before starting the firm, Barbie worked as an executive search professional, where she discovered a talent for reading beyond the resumé to help companies find executives that truly embodied their vision and purpose. The daughter of a family psychologist, Barbie had always had a deep interest in romance and interpersonal relationships, which eventually inspired her to use the exceptional skills she had developed in her executive search career to help others find lasting, committed relationships. Inspired by the notion that business is a genuine force of good in people’s lives, Barbie used her savings to launch Selective Search out of her condo in 2000. 

Because entrepreneurs and other high net-worth individuals already outsource many aspects of their lives to ensure the best and most efficient results, Barbie provides them with the opportunity to also outsource their love lives to highly trained, experienced matchmakers. 

Barbie’s high success rate is in part due to her patented Meet Your Future Process, which combines an extensive interview process with search criteria consisting of over 225+ key personal, professional, and social indicators desired in a partner to create a genuinely rounded and thorough portrait of each client’s wants and needs in a relationship. Her belief in maximizing the quality rather than quantity of dates inspired her to create a thorough screening process and to only present clients with “must-meet” matches. Moreover, her commitment to helping others find lifelong love inspired her to take a collaborative approach to matchmaking, independently following up with both parties after a date to gain further insights into their compatibility.  This uniquely personalized approach, combined with its commitment to 100% confidentiality for its clientele, has driven the firm’s extraordinary success, resulting in an 87% success rate with over 4000 happy couples formed and earning it an A+ grade from the Better Business Bureau. 

In her capacity as a relationship expert, Barbie has written and spoken extensively on a variety of topics related to dating and relationships and has worked as a consultant on major national television programs. Her work has appeared in such outlets as Forbes, Fortune, The Economist, The Wall Street Journal, USA Today, and CNN. In addition to her broader insights on dating as a whole, Barbie is renowned for her insights into topics such as co-parenting, dating across party lines, and overcoming dating app fatigue.



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