What Is Poosh? New Details On Kourtney Kardashian's New Secret Project

Is it the new Goop?

What Is Poosh? New Details On Kourtney Kardashian's New Secret Project Instagram

Kourtney Kardashian appears to have a new business venture called Poosh. She has taken to her IG to tease the project and looked smoking hot doing so. In the promo shot, the 39-year-old was sitting on the bathroom counter naked with a towel on her head, holding her laptop, and sipping tea. She looked serene and none of her three kids are anywhere to be found. There's only one problem. There is no mention of what Poosh actually is! Is it a product? Is it a lifestyle? What exactly is Kourtney Mary Kardashian trying to sell us? What is Poosh?


1. What is Poosh?

Let's just dive right in. Kourtney announced Poosh on Monday, March 4th. Nobody really knows what it is, though! There's a website, but nothing on it but the naked photo of her we mentioned earlier. Even trying to see what is on her laptop's screen (It appears to be Kourtney with a blowout wearing a white top) doesn't provide any clues! The Poosh Instagram page includes the quote "this isn't a monologue, its a dialogue" and features a photo of Kourtney on the floor with her laptop. Hmmmm. If we had to make a guess, it sounds like a lifestyle website like Gwyneth Paltrow's Goop or Megan Markle's former site The Tig. 



A post shared by Kourtney Kardashian (@kourtneykardash) on Mar 4, 2019 at 12:18pm PST

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2. Where did the name come from?

Poosh is the nickname Kourtney and her sisters use for her 6-year-old daughter Penelope Disisck. In the caption of this cute photo of her kissing her only daughter, Kourtney wrote,“‘You’ll be her first role model, her first friend, her first love.’ My little Poosh.” 



A post shared by Kourtney Kardashian (@kourtneykardash) on Feb 7, 2017 at 1:05pm PST

3. When will Poosh launch?

When you visit Poosh.com, there is a place to enter your email to be alerted when the site launches, but that's it. No hints or clues as to when that will actually be. 



A post shared by Kourtney Kardashian (@kourtneykardash) on Mar 3, 2019 at 4:52pm PST

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4. What do her fans think?

Well, Kourtney being a Kardashian, fans are going nuts over it. One fan wrote on Twitter,“Wow. Really wondering can’t wait." People buy whatever the Kardashians and Jenners sell. Other fans are wondering what Poosh could be. “Launching hopefully something organic holistic clean and pure," making reference to the healthy lifestyle Kourtney lives. 

5. Our guess

If I had to guess, I'd say Poosh is definitely a lifestyle site. But ... for what? Advice? Will she be selling anything? Is this a big ruse to get us to by Kardashian-branded essential oils? We simply don't know yet! Only time will tell.




A post shared by Kourtney Kardashian (@kourtneykardash) on Mar 3, 2019 at 7:49am PST

Amy Lamare is a Los Angeles based freelance writer covering entertainment, pop culture, beauty, fashion, fitness, technology, and the intersection of technology, business, and philanthropy. She is deeply devoted to her chocolate Labrador and an avid long distance runner. You can find her on Instagram and Facebook.