Vogue Publisher Launches Online Dating Site


TrulyMadlyDating.com, from Conde Nast, aims to help people find haute couture love.

We've been reading a lot about Conde Nast recently. Magazines at the high-end publisher (which publishes the likes of Vogue and Vanity Fair) are shuttering (rest in peace Elegant Bride!) and titles were instructed to slash 25 percent from their budget. Hell, even Gawker.com has it's own "Which Conde Nast Title Will Close Next?" contest. It's an unchic kind of a rough patch for the mega publishing house which has all its employees (understandably) shaking in their Jimmy Choos.

So imagine the breath of fresh(ish) air that bum-rushed our inboxes when we saw the publisher is entering the online dating world. Conde Nast—the reason for your next hook-up? Online Dating Red Flags

Possibly. TrulyMadlyDating.com is Conde Nast's official online dating site. And what seperates it from, say, Match.com, eHarmony or OkCupid? Everyone is just mah-valously dressed, dahling. As Vogue.com says:

TRULYMADLYDATING.COM is Conde Nast International's first dating site, supported by GLAMOUR.COM and GQ.COM, and created to unite glamorous girls with fashion-conscious GQ-reading boys to create matches made in style heaven.

Yikes. Does this mean we should prepare an elevator speech of favorite designers before we join? Will they reimburse us for the time it took to scour through photos that look chichi enough to get "GQ-reading boys" to muster up a wink? Makes us tired. Dreadfully tired, but we joined (yes, we did) and the experience was pretty standard. In other words, you don't need to be airbrushed to get noticed.

TrulyMadlyDating.com walks you through the typical registration process and gives you the first 7 days for free. It wants to know what you look like, what you're looking for, do you smoke, have pets, are you a "meat and potatoes" type of a gal? Are you "very attractive" "attractive" or "average"?  All the basics, except there's a curious button for "voice recording."

Voice recording? Oh wow. That's brilliant. We at YourTango have long touted the importance of voice and how sexy ones often match sexy people (it's been scientifically proven!). TrulyMadlyDating walks you through a fairly easy process to upload your own voice (4 minutes blab time) where you can say whatever you want. Dangerous. Very dangerous. You can also get downright specific about yourself. There's a button urging you to describe your body hair (smooth or hairy?), what kind of partier you are (cruiser? exhibitionist? gate-crasher?) and whether you have "emotional issues."

However, we gotta say, we're not fans of their free matching service. We very specifically said it was "decidedly important" we find eligible bachelors in the New York City-area under the age of 35. To our chagrin, 93 percent of our matches were divorced 40-somethings living in everywhere from Michigan to the United Kingdom. Tsk, tsk TrulyMadlyDating.

But, hey, they only launched a month ago. So let's give them a few months to blossom into the glossy, high fashion get-a-date service our dreams. We expect droves of (crossing fingers that they're straight) men in head-to-toe Armani to be messaging us no time.