Research Shows The Happiest People Usually Spend Their Money On 3 Things

Written on Nov 14, 2026

happy young woman holding wallet smiling Luis Molinero | Shutterstock
Advertisement

There are all types of spenders in this world, with some buying whatever they want and others who are much more frugal.

Spending money can buy you happiness, but it all depends on how and where that money goes. But as research has found, truly happy people spend on things we may not always expect.

Truly happy people spend their money on these things

1. Experiences they can remember forever instead of material possessions

very happy man taking a selfie in front of a plane ready to travel DavideAngelini | Shutterstock

Advertisement

Happy people aren't going to spend their money on material possessions like expensive cars or overpriced jewelry. They don't equate a price tag to fulfillment.

Some may overindulge and buy material possessions to fill some kind of void. But in the end, that doesn't make them happy. In fact, according to marketing professor and researcher James A. Roberts, it does the exact opposite.

"For a consumer who has fully embraced shiny objects, possessions take center stage and are considered to be the primary source of all happiness. Money and material possessions are seen as an end in themselves rather than as a means to an end," he said.

Advertisement

While people seek happiness by wanting more, as Roberts explained, "Those of us who live materialistic lifestyles are less happy with our lives than less materialistic people are."

Instead, a truly happy person will spend money on experiences. Maybe they go on a vacation getaway for a week or treat themselves to a fancy cup of coffee every now and then. To them, it's all about the experience, not material items.

RELATED: People Who'd Rather Spend Money On Food & Travel Than Physical Things Usually Have 6 Distinct Traits

2. Convenient options that save them time

happy woman ordering food delivery to save herself time SFIO CRACHO | Shutterstock

Advertisement

Convenient options come in many forms these days. People rely on the ease of things like pre-made foods they can pop into a microwave and eat in less than 10 minutes or hiring a maid to clean their house for them instead of doing it themselves.

They outsource their labor and spend money so they have a peace of mind. More than that, it saves them time, even if they're dropping a pretty penny. But while some people might believe that it's lazy to use a rideshare or order takeout every night, the happiest people see the benefits.

According to a PNAS study, when people buy time-saving services or purchases, they have greater life satisfaction. The study found that buying time does indeed promote happiness.

With less stress in their life, they find time to focus on things that are important. If they have a housekeeper cleaning the kitchen, they have more free time to spend on their hobbies or with their family. Even opting to eat frozen meals saves time.

Advertisement

The study's lead author and assistant professor at Harvard Business School, Ashley Whillans, further explained, "People who hire a house cleaner or pay the kid next door to mow the lawn might feel like they're being lazy. But our results suggest that buying time has similar benefits for happiness as having more money."

So, the happiest people around don't worry about how they come off to others. If it makes life easier for them, that's an option they're comfortable with.

RELATED: People Who Usually Just Pay More Money For Convenience Often Become Unhappier For 3 Reasons

3. Treating others to something special rather than spending on themselves

happy woman buying her friends lunch just because Jose Calsina | Shutterstock

Advertisement

Spending money on whatever you want can have detrimental affects on your health and finances. When people are compulsive spenders, they buy things because of how it makes them feel. In the moment, it gives them a rush, but afterwards, they may feel guilty or ashamed.

For actually happy people, rather than spending money on their own needs, they'll spend money on the people closest to them. It makes them feel really good, and they may be onto something.

One study from the University of British Columbia, Harvard Business School, and Simon Fraser University found that prosocial spending, where someone spends money on other people, can bring emotional fulfillment and happiness to the one paying the bill.

Advertisement

These happy people may treat their friends and family to a nice dinner. Or, they'll buy them gifts just because. Maybe they even take them out for a day of shopping. Whatever it is, their intention is to spend time together and simply pay it forward.

No matter their salary or how much is in their savings account, to these folks, making other people happy is how they find joy in their own lives.

RELATED: Spending Money On This One Thing Is The Closest You Can Get To Buying Happiness, Says Hospice Doctor

Allison Peterson is a writer with a degree in English from the University of Nevada, Reno. She writes on relationships, lifestyle, and mental health topics.

Advertisement
Loading...