There are some truths to the age-old adage, "blondes have more fun." Studies have shown that women with a lighter hair color are often rated as more attractive, younger and healthier-looking than brunettes. Blondes also tend to earn more money and marry richer.
For the 90 percent of the world's population who qualify as brunette, this may seem like bad news. But before you go reaching for the hair dye (or bleach), take note of this study.
While blondes may have more fun, brunettes are taken more seriously. At least according to a study published in the Scandinavian Journal of Psychology.
For the study, a fair-skinned woman visited three different nightclubs on three different nights — one as a brunette, one as a blonde, and one as a redhead. To keep her looking natural, her hair was dyed by a professional.
More men approached the woman when her locks were dyed blonde, which may seem like the lighter shade is the ultimate winner. But further investigation may give brunettes the last laugh.
In the second half of the study, researchers asked men from the nightclub to rate photographs of the same woman with each hair shade (blonde, brown or red). As a redhead, she was rated as temperamental. As a blonde, she was seen as needier.
But as a brunette, the men rated her as intelligent, approachable, competent, and attractive.
The problem still remains that despite being seen as needy, the men still approached the woman at the bar. Researchers believe that men might think blondes are easier (their words, not ours!). Surely in the 21st century, we don't base promiscuity on hair color, right?