Kind is the new hot. Duh.
A study conducted by the University of Worcester, which was published in the journal Evolutionary Biology, found that women actually consider certain kinds of niceness more attractive than just good looks when it comes right down to it.
Researchers asked 202 women to look at dozens of photographs of men's faces — some were conventionally good looking, and some were not. The participants then read various hypothetical scenarios about the men in the photos.
One example included an unattractive man giving a sandwich to a homeless man, versus a good-looking man avoiding any contact with the homeless man. Another scenario was the handsome man being the person to give the sandwich to the homeless guy. After reading the scenarios, the participants were asked to rate how attractive they found each man, both for a hook-up and for something more lasting.
The study found that women preferred unselfish, charitable men, especially in long-term relationships, and that this interacted with physical attractiveness in such a way that being both attractive and benevolent made a man even more desirable than just the combination of the two desirable parts.
Also, being generous and thoughtful made men who weren't especially attractive more desirable, but only for long-term relationships. Finally, men who were big-hearted and kind were rated more desirable than men who were only attractive, especially for committed relationships.
Nice guys for the win!