It's Science! 9 in 10 People Lie About How Much Looks Matter


Is his personality really as important to you as you think it is?

A new study shows that just 1 in 10 Americans ranked looks as the top factor they seek in a partner. Surprisingly, respondents said common interests, sense of humor and even morality outweighed physical attraction when choosing a partner.
Are the other 9 in 10 respondents lying to themselves? You tell us.

Check out the original study to see how the findings compare to past research and how top experts interpret the results. For those who love pretty pictures, this infographic sums it all up quite nicely:

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Hayley Matthews

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As the editor-in-chief of, I oversee content strategy, social media engagement and media opportunities. Connect with me on Google+ and Twitter.

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