It's called "Bro." (Because of course it is.)
Dating apps are a new way to approach dating, and there's a dating app for pretty much everyone and every interest. This is just a new addition to that extensive list.
The new app, BRO, is a platform for "bromance, chat, and dating — just for men." In the style of other dating apps (such as Tinder), it allows users to favorite, match, or fistbump to start a conversation with other users. Bro types include Brogrammer, G.I. Bro, Preppy Bro, or Hipster Bro.
The app is aimed toward straight men who want to indulge their homosexual side without needing to label themselves as "gay" or "bisexual."
"I was inspired mainly because I felt there was a huge segment of men that don't feel welcome in the gay community — be it bi guys or gay men that don't fit the 'gay' stereotype," creator Scott Kutler said in an interview.
Straight men who get involved in sexual acts with other men, but claim to be straight, is a phenomena explored by Jane Ward in her book Not Gay: Sex Between Straight White Men. In an interview with New York Magazine, Ward talks about the difference between straight women hooking up with other women and straight men hooking up with other men.
Women are seen to be much more sexually receptive, whereas men have hardwired heterosexual impulse to spread their seed. She also discusses the fraternity hazing ritual known as "The Elephant Walk," and how the young men participating in these activities don't see it as sexual.
Instead, she argues why it's possible for these homosexual sex practices to reinforce heterosexuality. "They provide an opportunity for straight men to show, I am so straight that I can do this without it actually having any consequence whatsoever for my daily sexual orientation, which is straight."
All photos: iTunes
Whether it's a dating app or not, BRO is a safe space for men who are just curious about what it's like to hook-up with another man, not necessarily be in a long-term relationship with them.
This app, however, may also allow more straight men to re-evaluate their own sexuality, and perhaps find another side to themselves they never thought existed. And perhaps, they may find true love along the way.