You HAVE To See This Brilliant New Feminist Ad Campaign


No, my hemline doesn't make me a whore.

Our society sucks when it comes to judging women and their clothing. For example, when I was in middle school, a big rule girls had to follow was that the hem of their skirts or dresses needed to reach their middle finger. But the rule didn't work as it was intended to because DUH: women have different body types. The curvier girls were sent home for not being dressed appropriately even if they could show that their hem met their middle finger. Which begs the question: What is the magical length between appropriate and slutty?

Well, a Swiss feminist organization called Terre Des Femmes launched a campaign called "Don't Measure A Woman's Worth By Her Clothes" to answer that exact question. 

The campaign highlights that women are labeled things like "asking for it," "a tease," "a bore," and so much more — all based on the length of their skirts, necklines, or heels. Because, you know, if she isn't buttoned up to the top, she must've been asking for it. Ugh.

Terre Des Femmes fights for gender equality and is focused on gender-based violence. They also hold an annual event called "Voix Des Femmes" in Switzerland where they invite a female expert to discuss equality and gender-based violence. 

We salute them — this ad campaign is brilliant and smart and necessary.


Explore YourTango