Happy Ending Massage for Women
By Melissa Lafsky posted
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Chances are you've heard the story: an unmarked door leads to a dimly-lit massage parlor where women with strong hands and tolerant smiles await a train of libidinous male patrons. The "happy ending" tale is all too common, a mixture of truth and urban legend that captivates male imaginations even in an age of casual sex and unlimited Internet porn. Read: Does Casual Sex Screw Up Emotional Intimacy?
"It's always a certain type of place," said Brian, a 41-year-old screenwriter who admits to visiting the odd "men's spa" or two (though never, of course, for that). "You go for a reason, and you know what you're getting when you walk in the door."
The rest of spa culture, meanwhile, is dominated by women. There are more than 14,000 spas in the U.S. bringing in around $10 billion in annual revenue, and their predominantly female clientele average more than 100 million visits per year. With all that time spent around low lighting, soft music, and heavy rubbing, it can be tough not to think of sex. But until recently, the female version of "happy endings" has remained doggedly taboo.
