When it comes to launching a coaching business, there are a few smart steps that can transform even the most ordinary business into something truly special and profitable. After working with thousands of Experts in our YourTango Experts service we have narrowed down all of the best business development and marketing advice into the following ten tips. They’re the same tips that we offer all of our business clients and they can certainly help you too.
As you settle in, ask yourself: Which ones are you doing well? What needs a little help? Which ones haven’t even made your radar yet? Then make a commitment to yourself to get started. If you want help, we’re here and info on how to connect with us is below.
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1. Define your niche:
Every practice needs to have something that defines it, and usually that definition comes from our clients. For some the idea of niching brings up the concern that you’ll be limiting clients when, in fact, the opposite is true. By creating a well-defined niche you create a smart way to target your practice to others who are seeking your services. A general practice can work in small towns, but to improve your coaching business, you want to leverage your experience to draw in the right people.
To get started, ask yourself the following questions:
- What topics are you particularly good at talking about—be as specific as you can.
- What kind of clients do you enjoy—couples, singles, divorcees – who is your cup of tea?
- Who is your IDEAL client?
- What clients leave you energized when the session is over?
Try to work on defining your niche based on these parameters and this will help to drive the “best” clients to your door.
2. Get online:
Every coaching business needs to arm itself with a few smart tools that work for you when you’re sleeping. The most important of those include: your website, your blog & your store.
Your website serves as your online business card telling all who visit who you are, what you do and how to contact you.
Your blog serves as your online megaphone- it’s how you talk to the public and demonstrate your expertise. This allows clients to research and decide on you before meeting you.
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Your store serves as the platform on your site to sell your wares to the public. It also creates a stream of income that increases your bottom line. Often the relevance of a store comes into play after you’ve started writing and transformed that writing into e-books and downloads.
Many coaches think that to start writing that you have to be a rock star, academic writer. Today that’s just not the case. Obviously you want the content you publish to be of high quality and offer your readers great information, but writing, like all things in life, is a process. If you let your desire for perfection stop you from putting your advice, thoughts and musings online, you’ll never get started.