And it's SO simple.
Everyone loves policing women's language.
From telling us not to use rising terminations (you know, when your sentences all kind of go up at the end? Like a question?) to telling us not to use hedging language (words that soften what you're saying to make you seem "nicer" and more "likable," instead of "angry" and "bitchy" — for example, "Maybe it's just me, and this is just an idea, but do you think maybe we should try ____?"), the internet is full of advice on how women "should" speak.
The obvious solution isn't that women should have to change how they talk — it's that people should listen to what women say instead of how they say it. But the fact remains that people judge us based on how we talk, and there's one very simple trick you can start using to increase how powerful you appear to others:
Slow down! Speak more slowly!
According to Stanford Graduate School of Business professor Richard Cox, powerful people speak more slowly. This is true for a number of reasons. First, power is related to status and people with status know that they won't be interrupted when they pause, take a breath, or speak slowly.
Lower-status people, on the other hand, talk quickly; they feel like they have a limited amount of time to cram in what they have to say. Their figurative "talking stick" could be taken away at any moment!
Another reason powerful people speak more slowly is because powerful people have (or pretend to have) confidence. Talking quickly is a sign of nervousness, anxiety or uncertainty, unconsciously indicating a lack confidence. This is something that's especially apparent during public speaking, which gives pretty much everyone stage fright. Who here hasn't been to at least one presentation that was delivered so quickly you couldn't actually understand it?
This was certainly true for PepsiCo CEO Indra Nooyi in her early career. But today she speaks at a leisurely 150 words per minute, which is about the same pace as your average audio book narration.
Carmine Gallo, author of Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds, suggests that the ideal presentation be delivered at about 190 words per minute, depending on your personality and style. (For comparison, an auctioneer speaks at 250 words per minute.)
Finally, because it's harder to understand someone who's talking quickly than someone who speaks more deliberately, your listeners will have to work harder to follow your ideas if you're a fast talker. This could signal that you don't think what you have to say is important or that you don't care how well your words are understood.
So, if you want to come across as more powerful, talk more slowly. Try to match the pace of your audio books. Speak slowly enough that you can consciously process each word as you say it. Practice now by rereading the last sentence out loud and think about each word as you say it. It will feel ridiculous, but it will work wonders.