The entire system for buying a diamond is meant to confuse, confound and incite even the most patient man. It all starts with the time you're at the mall with your future fiancée, and you decide to head into Tiffany or Mayors to get an idea of what you might want—just to look, of course.
The clerk, in his polished suit and ridiculously shiny watch and elitist attitude (though, dude, you work in a diamond store, you don't own all the diamonds in the world) pulls out a ring that you like, looks directly into your boyfriend's eyes and says, "This one is $16,500, but I have a slightly smaller cut for $12,000 if this is too much ring."
"Too much ring?" When your boyfriend hears this phrase, here's what's going through his head: Who the hell does this dolled-up rock jockey think he is? The guy works fifty feet from Hot Dog on a Stick and he's questioning my manhood because I might not pony up five figures for an engagement ring?
Even if your boyfriend isn't buying the ring from a fine jeweler and decides to go to a more affordable store, like Jared's, the act of purchasing a diamond is like sitting down at a Pai-Gow table in Vegas for the first time. The dealer basically speaks a foreign language.
There are all kinds of shapes drawn on the table and the next thing you know, the guy chain-smoking next to you insists you have great odds and should bet heavy, so you do it, and lose, having no idea what you even did. This is what it's like for a young guy in a jewelry store whose most expensive purchase to date was probably his HDTV. The Lure of the Engagement Ring
Somewhere during the process of learning about the cut, carat, clarity and color, the words flawless, internally flawless, Asscher cut and dozens of other terms become a cyclone of nonsensical jargon that ends with a guy writing a big check and walking out with a ribbon-covered box the size of a ping pong ball, wondering what the hell just happened. This brings us to the next thing most men are thinking: the cost is baffling.
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