A free online service, OKCupid was first launched in 2004 and draws in about a million people monthly. For $50 million in cash, Match.com has snatched up the site in addition to other dating sites like People Media and Singlesnet. Though Match.com has around 1.8 million users, Greg Blatt, CEO of IAC, thinks OKCupid's "younger and more casual users" can be an asset. Study: Paying For Online Dating Is More Effective
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"OkCupid has been a real innovator in our space, and the dating environment they've created has struck a chord with a younger demographic," said Blatt in a press release. "We know that many people who start out on advertising-based sites ultimately develop an appetite for the broader feature set and more committed community [on] subscription sites like Match.com." Why Highlighting Your Flaws Makes You More Attractive
But what does Match.com's acquisition of OKCupid mean for online daters?
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It means online users can expect something better. Between Match.com's expertise and OKCupid's fresh take on online dating, the two companies are bound to create a more successful online dating experience. Mixing the old with the new allows for new opportunities, new environments and new singles as Match.com and OKCupid work to recruit even more singles to the online dating world.
What do you think about the acquisition?