We're betting red dress shirts have been flying off the shelves since last week, when a study revealed that women are attracted to men in red. But the reverse is true, too—men go gaga over a woman in red. In fact, a study in the Journal of Personality and Social Psychology found that a lady in red is more likely to be asked out on a date and that men find women wearing the shade more attractive—and that they're completely unaware of the bewitching effect the shade has on them. Red Makes Men Horny
Here's how to use it to your advantage and update your look with the sexy color:
Little Red Dress. Don't get us wrong—nothing can replace the signature LBD in our closets. But sometimes a girl craves something a little more head-turning.
We Love: If you're going red, go all out in a va-va-voom cut. The banded cap-sleeve frock from Express is short and sweet, with a thigh-grazing, curve-hugging silhouette guaranteed to turn heads. We tried this one on during a recent shopping trip, and surprisingly—we were skeptical of the rayon/spandex combo—this sexy option is as flattering in a voluptuous large as it is in a tiny extra-small.
Or, channel your inner Joan and go retro in Pinup Girl Clothing's Audrey dress, an irresistible number that pairs a classic silhouette with late-'50's detailing like a rounded boat neck, v-shaped back, and a bustled pencil skirt that'll accentuate your assets.
Red Hair. The sexy associations with fiery red hair have been around for a while, and according to the Daily Mail, "The research shows that the fiery redhead certainly lives up to her reputation." According to a German study, redheads have more partners and sex more frequently than the average person. Redheads Have More Sex According To Survey
We Love: For a big color change, we recommend going to a professional. But if you're set on DIY—and we'll be the first to admit we've hit up the local Walgreens for an impulsive color change in the wee hours of the night, so we're with you!—our favorite is Natural Instincts from Clairol. Like the name suggests, it's given us the most believable result, with minimal damage to our locks. And while you're at the drugstore, pick up Vaseline and coat your ears, neck, and hairline with it before you dye to avoid staining... the Carrie look is so 1976.