Subscription boxes have become so ubiquitous that it’s almost impossible to meet someone who’s not subscribed to anything yet. And if they’re not, they’re definitely considering a few options. According to Civic Science who polled over 7,700 U.S. adults on their subscription box ownership, 8% subscribe to at least one service, possibly more and a large share of the market (24%) plan to subscribe or would consider subscribing to a curated box service. With so many curated boxes out there to choose from, ranging from measured, made to order dishes for every day so you don’t even have to think twice about what’s for dinner to the best stylist picks for your wardrobe whether you’re more of a sporty person, a fashionista, a man who loves dressing up or someone who’s just looking for some cool accessories.
We took it upon ourselves to check out the best options out there and give you a starting point in case you’re in the 24% category, add some ideas if you’re in the 8% and give you some food for thought if you’ve never considered subscribing to a curated box.
FOR THE BEAUTY LOVER
BOXYCHARM is a beauty subscription service/discovery concept that gathers the best in beauty products from established and emerging brands, offering women 4-5 full size (NOT sample size) items in each box. Through a comprehensive curatorial process, BOXYCHARM ensures the customers receive a balanced box, month after month that incorporates both beloved well-known brands as well as indie up-and-comers from all over the globe. Their big point of difference, aside from full size items, is their approach to business in covering cost of goods for participating brands, bringing to market indie up-and-comers who are traditionally B2C brands that have a ton of traction with vloggers, beauty bloggers and millennials from all over the world and serious social engagement with their community of subscribers, aka Charmers, which has helped the business over 4600% since they started.
Bethany Mota has teamed up with Beautycon to curate for winter the Bethany Mota curated BFF Box. The box includes her favorite beauty products, accessories, and chances to meet your favorite celebrities like Ariana Grande or Rihanna. The best thing about it is that it’s delivered right to your door each season! So whether you are a parent, or bff, you no longer have to stress about what to get your beauty guru or fashionista!
Beauteque offers two subscription services, the BB Bag and Mask Maven. Our BB Bag offers 6 to 8 full-sized beauty products and our Mask Maven offers 9 to 11 various types of Masks. Subscribe now to either the BB Bag, Mask Maven, or both! A teenage CEO in her quest for beautiful skin created this Korean-inspired beauty subscription. While dealing with bad acne and scarring she decided to find her own inspiration and the best products to create beautiful and supple skin.
“ME” time from MonthlyExpress is a luxurious package filled with soul-nourishing, boutique products, delivered monthly and built just for you. Each monthly shipment includes “self-nourishing” products for you to fully enjoy. You’ll discover boutique, hard-to-find, and even limited-supply high-end products from shops and brands all over the globe. Everything is conveniently, timely and delivered right to your doorstep. Each month’s collection is unique from the next with special thought given to the season and variety of products within the signature linen box. MonthlyExpress prides itself in offering full sized, actual products that you can use. The products selected are the types of discoveries you might find while traveling and learning about the tradition of soap makers in Provence, France, while sampling bath salts in the Himalayas, or even while exploring organic body care master crafters in Brooklyn, NY.
Subscribers to SCENTBIRD have access to a 30-day supply of over 350 top designer fragrances from Tom Ford, Marc Jacobs, Hermes, Chole and more, delivered directly to their door in a sleek and beautiful purse or pocket sized spray. The 0.27ml-sized bottle contains an individually selected fragrance suggested by SCENTBIRD’S proprietary algorithm of over 300,000 authentic reviews by real people.. Customers can either create a queue of different scents they want to try, experiment with SCENTBIRD’S suggestions, or continue on with a scent they feel connected to for as long as they want. And with a platform that is friendly to both the indecisive customer and the fragrance-wearer who knows what they like, SCENTBIRD is the best option for every type of personality.
London’s Pedisoaks are made with all-natural ingredients. The hand-packed luxurious foot care products are not only aroma-therapeutic, but also offer wonderful benefits. All of the ingredients are carefully selected to provide the best results. With each use, you will witness better and better results, softer, smoother and more relaxed feet. The line caters to address daily feet dilemmas such as dry skin, foot odor, fungus, calluses and pain.
Unlike a lot of the other subscription boxes, Harvey Prince - The Story of Perfume contains two fragrances each month that are exclusive to subscribers. On top of these fragrances, each subscriber also receives samples from the best-selling fragrance line and the line of hair, body and bath products. Each month has a different theme based on the scents used in the exclusive fragrances. January was wonderful Italy and February is fragrant India. Harvey Prince products are not only cruelty free, vegan and gluten free but also made in the USA.
FOR THE FASHIONISTA
Wantable is a subscription personal styling service, offering handpicked and personalized packages that are tailored to individual sizes, likes, and preferences. Wantable offers five different product categories: makeup, accessories, intimate apparel, fitness apparel, and ready-to-wear apparel. Each new customer starts off with a questionnaire answering various questions about style and preferences. Then the Wantable team’s style editors will then use that information to handpick items just for you. You have a few days to try on the outfits and accessories, and you’re only billed for the items you keep. It’s like having your own personal stylist available every month.
FOR THE MAN WHO KNOWS GOOD STYLE
8 Omakase is a made to measure clothing brand and service for men with a subscription box model. Subscribers receive 2 boxes per quarter with 2-4 pieces of custom tailored to their own measurement, guaranteeing the perfect fit. Custom pieces include dress shirts, casual shirts, pants, jackets, sweaters and accessories. Just as with Wantable, the men complete an online survey answering questions about their style and preferences, they send in their measurements and received custom made dress clothing to look their best and dress for success every day.
Balitello's Performance Dress Socks provide a pragmatic accessory to help fashion-forward professionals achieve a balance between comfort and individual expression. They allow you to push fashion limits discreetly while maintaining appropriate workplace style and comfort. Balitello’s mission is to help you look good while you take on the world one step at a time. Most men don’t particularly enjoy shopping for socks and they’re not even sure what to choose beyond the color. This is why Balitello is looking to remove the hassle of going to those hectic department stores and provide every man with a fresh pair of exclusive dress socks every month. Each design is made to be workplace appropriate but enough flare to bring out your personality and fashion.
SCENTBIRD for Men - yes there’s a SCENTBIRD for men too and it offers just as many benefits for the man looking to find his signature cologne. Subscribers to have access to a 30-day supply of over 350 top designer fragrances from Tom Ford, Marc Jacobs, Hermes, Chole and more, delivered directly to their door in a sleek and beautiful purse or pocket sized spray. The 0.27ml-sized bottle contains an individually selected fragrance suggested by SCENTBIRD’S proprietary algorithm of over 300,000 authentic reviews by real people.. Customers can either create a queue of different scents they want to try, experiment with SCENTBIRD’S suggestions, or continue on with a scent they feel connected to for as long as they want. And with a platform that is friendly to both the indecisive customer and the fragrance-wearer who knows what they like, SCENTBIRD is the best option for every type of personality.
FOR THE YOGA LOVER
BuddhiBox is designed specifically for yoga and meditation lovers. Since your yoga is not reduced to just the postures you perform on the mat, but is a continuous mindful living lifestyle, with the BuddhiBox subscription, on the 10th of each month, you get a curated box of 4-6 products that enhance your mindful, yoga lifestyle. Some of the boxes we saw featured luxurious body products, conscious jewelry and relaxing teas as well as little props that would benefit any yogini. BuddhiBox only partners with businesses that follow ethical and conscious standards of production. Proceeds from boxes sold are donated to a different charity each month – the charity of the month for February is Corazon De Vida, a 20+ year US 501c3 non-profit organization providing life-changing support for orphaned and abandoned children in Baja, Mexico by funding local orphanages, providing quality of life improvement services and investing in the children’s future by funding higher education.
FOR THE COUPLES LOOKING TO COMMIT
Four Mine is as you may have guessed the subscription box for engagement rings. Not because you need a box every month or every quarter with engagement ring samples, but because shopping for a ring can sometimes be a daunting experience. Four Mine’s retail site showcases 130 different engagement ring styles and they send consumers a Free Home Preview Box of their three favorite styles. The Home preview allows men, women or couples to shop together in the comfort of their own home without the discomfort and pressure of a typical retail store or the lack of intimacy of traditional online shopping. The box includes realistic replicas made of a metal alloy that looks like white gold and simulated diamond that looks and shines like a diamond. This box is a great way to learn more about engagement rings, diamonds and get going with engagement ring shopping.
FOR THE COFFEE LOVER
If coffee is your thing, then Crema.co will become your greatest love. Not only do they offer amazing coffee recommendations from all over the world, but they do so taking into account the customer’s taste and preference. Anyone can choose to sample a few types of coffee to find their favorite or if they’re already set on a particular flavor, they care order just that one over and over again, making sure they always have their favorite aroma readily available every morning.
FOR THE FOODIE
Sun Basket brings the best of Northern California’s food culture in a box. The healthy cooking service founded in San Francisco and with deep Northern California culinary roots, Sun Basket delivers the best local organic ingredients and delicious, easy-to-make recipes weekly to your door. Sun Basket sources the highest quality seasonal and organic ingredients from favorite farms, ranchers, and fishermen, creating meals that are balanced, healthy and fresh. Nationally recognized as the heart and soul of the good food movement, Northern California has long pioneered a simple and healthy approach to cooking with only the finest seasonal and organic ingredients. The local farms, markets and chefs are unrivaled, and it’s our food culture that binds the community together. In every Sun Basket, customers discover a unique and delicious difference. Now you have everything you need for a delicious meal every day.
Valerie Confections was named the best chocolatier in Los Angeles and it was with good reason. Imagine getting a delicious and decadent box of handcrafted chocolates every month. While Valerie Gordon is a master of all desserts from pies and cakes to cookies and chocolate, this specific line was created with the chocolate connoisseur in mind. Using only the best ingredients, Valerie Confections will bring you a sweet delight every month.
Subscription boxes are gaining more and more popularity because let’s face it, we all want to treat ourselves and there’s something about that experience of opening a gift box, even if we actually did previously pay for it. The element of surprise also plays a great role, as the consumer knows the category of products they are receiving, but they never know the exact products. What are some of your favorite subscription boxes and what do you love about them?