It’s Official – Online Dating Has Lost Its Stigma

By

It’s Official – Online Dating Has Lost Its Stigma
New research study claims that online dating has a "shopping cart" mentality. Dating sites disagree.

Unless you’ve been living in a cave, you probably thought the stigma associated with online dating had already disappeared. However, a team of five researchers has published a report in the February issue in the journal, Psychological Science in the Public Interest to spread the news we already knew. It's ok to tell your friends you've joined an online dating site.

This is good news for singles in the U.S. as the research analysis says that Internet dating is now the second most common method of matchmaking, behind personal introductions from friends. Their report also claims it’s a hit-or-miss effort while looking for love online.

 

This should be no surprise to singles and couples alike, as just about everyone knows someone who’s met their significant other or spouse online. At the Super Bowl party I attended, two out of three couples met online; one on JDate, and another on Fitness Singles, both considered niche-dating sites.

Professor Harry Reis, one of the five co-authors of the research study cautioned that comparing large numbers of potential dates might encourage a “shopping mentality.” I secretly wondered if this meant we’d have an “Add to Cart” option before checking out. This latest research also looks down upon the scientific matching and algorithms that many sites such as eHarmony have successfully woven into their profile sign up and matching process.

Dating algorithms and scientific matching were the subject of a heated panel at the recent Internet Dating Conference in Miami, where Dr. Eli J. Finkel, the study’s lead author and an associate professor of social psychology at Northwestern University, said there was no science behind the algorithms. OkCupid’s CEO and co-founder Sam Yagan and Dr. Pepper Schwartz, professor of sociology at the University of Washington in Seattle, creator of the Personality Profiler for online dating site Perfect Match vehemently disagreed. The debate for love got a bit heated. The dating sites stood by their list of questions to help singles meet better matches, whether through math or science.

On February 9, 201, CNBC will be airing an in-depth documentary called Love at First Byte, where executives from several online dating sites including Match.com, eHarmony, and OkCupid will discuss the business of finding love online in time for Valentine’s. One thing's for sure, online dating is a hot-topic in the news this Valentine's Day.
 

Follow me on Twitter @JulieSpira and on Facebook.com/CyberDatingExpert

Article contributed by
Advanced Member

Julie Spira

Dating Coach

Julie Spira is a top online dating expert, bestselling author, dating advice columnist and coach, and media personality.  She's the author of the bestseller, The Perils of Cyber-Dating: Confessions of a Hopeful Romantic Looking for Love Online and is writing The Rules of Netiquette: How to Mind Your Digital Manners. Julie's been featured and quoted over 500 times in the news for her expertise on online dating and relationships including ABC News, BBC, CBS CNN, Cosmpolitan, E! Entertainment, ELLE, FOX, Galtime, Glamour, iVillage, Los Angeles Times, Mashable, Men's Fitness, Men's Health, New York Post, New York Times, Psychology Today, WIRED and Woman's Day. Her dating advice has appeared on eHarmony, JDate, Match, and Zoosk. Visit Cyber-Dating Expert.com and share your online dating stories. Follow Julie on Twitter @JulieSpira and Like Julie on Facebook.

Sign up for your Free eBook and audio bonus, The 5 Secrets to Finding Love Online and the Weekly Flirt newsletter.

Location: Los Angeles, CA
Credentials: Other
Other Articles/News by Julie Spira:

Getting Older? You Don't Need Him To Put A Ring On It [VIDEO]

By

Ladies, it's about time that we started being honest with ourselves. There's no question that the older you get, the pressure to be in a committed relationship or get married by a certain age will pretty much become a constant presence in your life. But do you really have to have a boyfriend on your birthday just because the big 3-0 [insert ... Read more

20 Flirty Texts To Stay On Your Man's Mind All Day

By

Wondering how to start your day and let your crush know that you're thinking about him? Flirting via text messages is the best digital foreplay and is guaranteed to keep your guy attached to his mobile phone waiting for the sound of your custom ringtone. Between emoji's and xoxo's, here are 20 text messages guaranteed to reach his digital heart ... Read more

Calling All Lovers: Tinder Isn't Just For Hooking Up!

By

Let’s face it. With the hookup culture we live in today, looking for love is like rocket science. Even though there are so many ways to find that one person who will be you resident cuddle buddy, it's getting harder for people to connect emotionally without thinking about the physical first. In fact, it seems as if all people care about is hooking up. ... Read more

See More

 
PARTNER POSTS
My Videos
ASK YOURTANGO MORE QUESTIONS
Must-see Videos
SEE MORE VIDEOS
Most Popular