Erika Ettin (MBA)
Hi! I'm Erika Ettin, founder of A Little Nudge, and I help people find success in online dating and get them excited about its possibilities.
As many of us know, online dating is hard. It's time-consuming, and it's hard to write about ourselves. Don't worry - I'm here to help. We'll make sure your pictures show the best you, your profile stands out from the crowd, and you don't spend countless hours searching and e-mailing with no results. I work with both men and women in any stage of life, coaching you through the first hurdle of finding love – creating an online dating profile… and then using it to its fullest extent.
A Little Nudge has recently been featured in WUSA9 News, News Channel 8, JMag (JDate’s online magazine), WMZQ, and Ask Men online magazine. Want monthly tips and the nudge to get out there? Sign up for the newsletter.
As one client said, "Erika has a keen eye when it comes to what catches people’s attention in an online profile and pictures. And she is always so excited to work with you. She genuinely wants everyone to find happiness." Read more testimonials here.
The Reason I Became A Helping Professional
Most people know that a great partner is out there, and sometimes going to singles’ events and speed-dating just doesn’t cut it. Maybe you just need a little nudge to find that person. In my case, I decided to join JDate. I had dabbled on and off for many years (I was an early adopter, starting when I was in college), but my big push came in 2009. I honed my profile and e-mails to a point that my “hit rate,” or percentage of guys who responded to my initial e-mail (I kept a spreadsheet tracking my results… I’m an economist by training), was well over 60%, almost unheard of in the online dating world. (OkCupid even calls a 36% response rate ”nicely above average.”) About half of those turned into dates. (This time, 30% is average.)
My philosophy is that the more first dates you go on, the higher the probability that you’ll have a connection with someone, simply by increasing your odds.
What makes me unique? After graduating with a B.A. in Economics from Cornell and an M.B.A. from Georgetown, I still didn’t know that I was destined to start my own business. But then the reasons started adding up:
- My friends started coming to me for online dating advice (and dating advice in general), many asking me to write their profiles.
- I love setting people up, and I’m quickly able to assess who might hit it off, both online and in person.
- I am able to distill what makes people unique and special and portray it in a way that stands out from the crowd.
- I always encourage people to put themselves out there and not stop until they find what they are looking for.
After working in the finance industry for over seven years, I was ready to take the leap. I have since worked with hundreds of clients who are now navigating the online dating waters confidently. Some are in relationships, some are engaged, and some simply have the confidence to know that online dating can work if you put in the effort.
Always with a smile on my face, I love getting to know people of all ages and life-stages. It genuinely makes me happy to see others find happiness, so I’d love to help along the way and share my secrets to success at online dating.
Based on the package