To Apply: Email your resume, cover letter, and salary requirements to sabrina@yourtango.com. The subject line should say "Senior Social Media Director & Strategist".
Dear YourTango’s Prospective Senior Social Media Director & Strategist,
Welcome to our amazing team! We are excited to forge a successful partnership with you, along with the rest of the social media team at YourTango – the leading publisher focused on love and relationships, emotional wellness, and self-empowerment.
When we think of adding a new, innovative strategist and director to lead YourTango’s social media team, we are extremely excited by all that you will bring to the table – with your hands-on experience programming social accounts for media outlets and publishers, as well as your broad and deep understanding of social platform best practices, industry trends and audience consumption habits – we hope YourTango will do the same for you in terms of providing a rich, deeply rewarding experience, both personally and professionally.
YourTango specializes in publishing powerful, personal stories, expert advice, and illuminating perspectives on love, relationships, self-empowerment and emotional intelligence. We aim to help millions of people build strong, healthy, healing relationships, leading to more love, hope, and harmony in the world. While we don’t typically break the news, we do a beautiful job humanizing it.
Profitable, purpose-driven, and bucking almost every industry trend, YourTango has reached an amazing inflection point and is poised for take-off. We have succeeded in:
- Organically scaling our traffic to 23 million people per month - and growing fast! When you include our presence on MSN, SmartNews, Apple News, and our social channels, we reach over 60 million people with our compelling stories and expert advice every month!
- Pioneering a B2B membership platform called YourTango Experts that caters to healing professionals - from psychotherapists to Reiki Masters. Especially in light of the mental health exigencies facing our society, YourTango is doing the important work of supporting the healers and helpers on the front lines of this crisis.
- Building an incredible foundation (one that features a vast content archive, technical superiority, tremendous distribution, etc., around themes of vital importance and value) that is poised to have monumental value unlocked - including with video, commerce, thought leadership, increased user engagement, scaling our YTE platform, launching a series of events, developing a podcast, building significant brand awareness and so much more.
- Establishing a unique, profoundly impactful publishing brand that is making a positive impact in the world! YourTango opens readers’ hearts, builds relationships, and ignites positive change in millions of lives through compelling, actionable editorial.
- Critically, and last but not least, cultivating a team of professionals who care deeply about our work and each other. As a result, we have developed an empowering, caring culture replete with curiosity, purpose, problem-solving, appreciation, ownership, initiative, and more, where each of us regularly goes the extra mile - not because it’s mandated but because we care deeply about what we have built, our team, and how we are positively impacting the world around us. It’s profoundly gratifying to have worked with so many of these people for the better part of the decade (& some much longer!) and to consider them close friends and partners.
We have done a ton of heavy lifting to get to this point and there’s plenty more to do - which is where you come in.
This important position – which manages YourTango’s presence & performance on all social channels (Facebook, Instagram, Twitter, TikTok, YouTube, LinkedIn and other emerging platforms) – requires experience in setting and executing strategy, and demonstrated success in leading a team to grow new audiences, deepen engagement and establish habitual and loyal relationships with social communities.
What we envision you may bring to YourTango:
- A curious and positive manager mindset, with a passion for challenging and inspiring our teams to craft innovative and memorable social content that meets goals, creates raving super fans, and builds connection and loyalty to our brand.
- An excitement and passion for amplifying the YourTango brand voice, mission and vision by creating compelling social content that fosters the human connection and sparks conversation.
- Data-driven decision-making – we need someone who regularly studies metrics reports to evaluate what’s working and what’s not in an effort to find new growth opportunities that drive impact.
- Your extreme obsession with identifying, understanding, and following internet culture, trends and complex news narratives - with the ability to translate these ideas into actionable social media content for people who don’t.
- Sound editorial judgment and journalistic standards as well as your strong organizational and communication skills.
- A passion for exploring and testing emerging formats and new platforms, and eagerness to expand on established social video, audio and visual formats.
As this role is brand new and there’s tremendous room for growth, creativity and impact within YourTango, it does not come with a calcified set of responsibilities. That said, here are some of the things the Senior Social Media Director / Strategist will be responsible for:
- Develop and implement a social growth and engagement strategy aligned with the broader YourTango content strategy, mission, vision and brand voice across all channels.
- Lead our team of social media directors and producers across Facebook, Instagram, TikTok, Twitter, Pinterest, YouTube and Linkedin – and be willing to flex in to produce / schedule content when necessary.
- Guide YourTango’s approach to interactions and conversations with social users and social media policies, and develop a set of best practices.
- Partner with editorial teams, attend planning and brainstorming meetings.
- Pitch and execute social-first storytelling.
- Use analytics tools to set, track and lead the team to meet quarterly and annual growth and engagement goals. Communicate performance and production results to the executive team on a weekly / monthly basis.
- Work with visual and editorial teams to implement a holistic and cohesive design refresh for the YourTango social experiences and templates.
- Support all key brand and content initiatives with high-impact rollout campaigns.
- Find smart, effective ways to insert YourTango’s content into online conversations.
- Work with YourTango’s sales and marketing team on sponsorship opportunities.
- Expand the distribution opportunities and ensure our article pages exceed standards for all social platforms by teaming up with product and other cross-functional departments.
- Stay current on industry trends and best practices to inform our social strategy.
- Maintain relationships with platform partners.
Qualifications:
- Minimum of 7 years experience in Social Media for a publisher or news outlet.
- Minimum 5 years experience in managing a team and mentoring junior members.
- Professional experience creating and optimizing content for multiple publisher brand platforms including Facebook, Twitter, Instagram, YouTube, Pinterest, TikTok, and LinkedIn (required).
- Record of setting, tracking, and achieving quarterly and annual growth goals.
- Advocate for data-driven decision-making and using data to manage accountability across direct reports as well as provide intelligence for other editorial leads.
- Strong understanding and desire to master all facets of social media development including traffic growth strategies and audience diversification efforts.
- Eager to experiment and have a deep passion for new platforms – a true champion for staying ahead of the game and trying new things.
YourTango’s mission is to foster human connection by helping millions of people open their hearts and become more emotionally intelligent.
In addition to having what we hope is a very fulfilling experience, the comp package for this role includes:
- Competitive salary and opportunity for performance/bonus payments.
- 401K participation.
- Paid vacation, holidays, and personal/sick days.
- 50% Paid premiums for health insurance.
- Stock Options in Tango Publishing.
- Considerable room for professional growth and development.
- The opportunity to put your signature on a high-growth, purpose-driven, and successful publishing brand.
- An AMAZING work environment, including a collegial, caring, empowering, and stimulating corporate culture.
We look forward to meeting you and achieving extraordinary growth together!
Learn more about what it's like to work at YourTango here.
