Which Name Is More Popular: Coca-Cola Or Pepsi?


Comparing product names reveals insights,just as comparing people names reveals true relationships.

We are our names, just as products represent the quality of the product. Let's compare two well known products and then show how this relates to comparing names in a relationship.

In the brand name Coca-Cola, the ‘C’ stands for control and being in charge, and the ‘O’ says Coca-Cola is the boss, is not going to go away, and is also nurturing. The ‘L’ would normally say, we can lose some of your self-confidence over time because of its position in front of the letter ‘A’. However, it’s placement in the name causes ‘L’ to be balanced so instead says we want you to feel confident about Coca-Cola the whole time. Ending in ‘A’ says it wants to be liked. Ending in ‘A’ says it wants to be liked. The hyphen pulls the customer in closer as Coca-Cola repeats its message one more time by having the second word very similar to the first. So, in essence, Coca-Cola is saying that it is the best, and that drinking its product will nourish you; you can trust the company and you’ll like its products.

Pepsi-Cola, in contrast, chooses to start your impression of the product with ‘P’, which represents adventure and fun. This is followed by ‘E’ that is emotion, repeating the fun message with the second ‘P’ and then adding the ‘S’ for smart and the final ‘I’ to get attention. ‘Pepsi-Cola does not miss a beat by also including the word cola in its name; hence saying that Pepsi is even more fun, smarter and sassier than Coke. Hence, Coca-Cola may be good, but there is more fun to be had by drinking Pepsi.

The ad campaign that Coca-Cola did stating “Things Go Better With Coke” was an attempt to counterbalance what Pepsi-Cola is stating in its name. Also, since Coca-Cola starts with a ‘C’ versus the ‘P’ in Pepsi, Coca-Cola is announcing that it plans on being in control and the top product. Nothing counter balances the 'CO' in the lead position of a name. Coca-Cola will always fight to stay on top.  Names of more companies are compared in the book, "Know the Name; Know the Person."

How does this translate to relationships?  Do the letters in your name and another's go well together or not? Suppose a name starts with the 'CO' which has to be in charge, has to have things go their way and needs to be right at all costs?  Can anyone get along with those forceful letters? The answer is yes. There is always a counter balance that finds that type of leadership and confidence refreshing.  Not all people feel comfortable leading, just as not all people feel comfortable being the follower. 

People who have the first vowel of 'E' in their name are attracted to the strong decisive qualities represented by the 'CO'.  They are more feeling by nature and can appreciate the steadfastness and decision making ability of the 'CO's.  Plus, the 'CO' know how to nurture others, yet they expect loyalty in return, which can be fairly demanding. The 'E' allows comments to roll of their shoulder, not taking things personally, and are great listeners, thus people with the first vowel of 'E' in their first name will automatically relate to the 'CO' and balance that combination of letters.

In contrast, the first vowel 'A' doesn't care if it leads or follows, it just requires the leader to be competent. Will the 'CO' be competent? You bet. However, the 'A' will still have some conflict with the 'CO' as the 'A' is highly sensitive to criticism and the 'CO' can always find fault, need someone to blame, or refuse to see how their actions helped create the conflict. Thus, the 'CO' and the 'A' will only get along for short time periods, but too much togetherness makes the 'CO's dominance too much to take for the person who has 'A' as a first vowel. 

An example of this type of relationship is with Courteney Cox and David Arquette.  Per 'Mail Online' "David Arquette revealed that his and Courtney Cox's relationship is 'better than ever' despite his bad behaviour" immediately after their separation. Long periods of togetherness cause the 'A' to get angry at the 'CO' for constant micromanaging and that anger will eventually discharge.  Sure, the relationship is now better as now they have shorter time periods together.  It'll be interesting to watch this couple with their child, as their child is named Coco, which is a double demanding to have it her way and be in charge.

Interestingly, Brooke Shields first marriage (1997–1999) is another example of a strong dominant letter combination, the 'BRO' matched with the first vowel of 'A' in Andre Agassi.  The 'A' cannot be dominated for long without causing resentment. Yet, the 'E' deals with beautifully.  Brooke's current marriage is to Chris Henchy (2001–present), who has learned from his parents and environment how to operate like an 'E' (first vowel in his last name, versus his first name), thus being able to have a longer lasting relationship with Brooke.

Is the 'CO' or 'BRO' a hard combination to have around? Just for some. In each name there are gifts and there are challenges. There are pleasant name comparisons that work and there are challenging names that work for a temporary time and other names that will clash from the start.  Just as names reveal potential conflict, the names also show how to solve that conflict, if the people are wiling to adapt.  What does your name say about you and what does it say about your relationships? More information can be found here.