Making a Difference While Making a Living

"Do what you love and the money will follow..."

our passion. As a result, too many people spend their adult lives on a path that was set when they took an aptitude test as a teenager. It sounds ridiculous, but it’s often true.

Too many people spend their adult lives on a path that was set when they took an aptitude test as a teenager. Who has the same interest at age 30 or 40 or 50 that they had at 15? Is it any wonder, then, that so many find themselves in careers that are more focused on making a living than on living a life of contribution? Then, as they slowly become disenchanted with a livelihood divorced from their interests, they have a sudden realization: Just because I'm good at something, doesn’t mean I have to do it until I die.

And that’s when they start to notice all sorts of meaningful things they could be doing, which would better align with their passion and interests.

Aligning Your Passion with Your Practice:
At iPEC, you'll find that we're nearly obsessed with your interests. It's part of our formula for helping our graduates succeed as masterful and successful coaches. We encourage enrolled coaches to pursue an area of concentration or niche during their training. And, we spend a good deal of time helping each student fully understand these nine “majors,” and which one will most align with their values and interests to support who they want to be in their life.
These include:
1. Life Coaching
2. Health and Wellness Coaching
3. Corporate Coaching
4. Professionals Coaching
5. Executive Coaching
6. Sales Coaching
7. Relationship Coaching
8. Transition Coaching
9. Small Business Coaching

The Foundation of Your Successful Practice:
Selecting a “major” allows you to tailor your coursework to fully connect with your passion. Your coach training becomes more interesting to you as you begin to make mental connections between what is being presented and how you envision applying it in your coaching practice and in your own life.

Your major helps to support your area of expertise. That means practicing specific coaching scenarios within your specialty group, and developing strong professional relationships before you even graduate. This also lets you fine tune your skills through access to an audio library for continued learning within your specialty.

The best way to become well-recognized and develop a growing referral base in the coaching profession is to become known for your expertise. It becomes less about “Who you know” and more about “Who knows you” and “What are you known for.” What you are known for will largely be an expression of your passion, not just your aptitude. Our coach training is unique in that it teaches you how to weave the two together.
Over 3,500 iPEC graduates can attest to the difference it makes when your training helps you understand where your heart lies, and then helps you follow it. It is less aboutlearning a new aptitude and more about developing flexible skills that will support your passion and interests. As you develop new interests, you can easily incorporate them into your practice and into who you are “being.” Tell me, what other career offers that kind of flexibility?

By understanding and attuning to the Law of Being in your own life and career, you are also serving as a real-life model for your clients. That’s a big part of making a difference!
Now you are beginning to realize that coaching can actually provide the perennial interest and enthusiasm you will need to achieve success. You see how selecting an area of specialty helps you stay engaged, enjoy your efforts more, and become better known by others. Next, you probably want to know, “Can coaching really produce the income and lifestyle I want?”

You understand the part about fun. What about freedom and financial rewards? How is this any different from other professions? And, is it a sustainable, long-term business? Let’s look at the lifestyle component first, and then, the financial realities of coaching.

Freedom and Flexibility of Lifestyle:
One of the hallmarks of coaching as a profession is the variety of ways in which you can work with clients, and the fact that you set your own schedule.

• Coaching by phone not only opens up the world as your potential client base, it provides flexibility to both you and your client. A client can participate from their home, office, or hotel room. And you? Home office, beach resort, or cabin in the woods. Once you get accustomed to the fact that you really can work from anywhere, asking the boss for time off to travel will quickly become a fading memory.

• Coaching in person, one-on-one, gives you the opportunity to interact face-to-face with clients. Instead of always staying in your office, it provides the opportunity for you to experience a change of scenery whenever you want to arrange it. While some may think it limits them, geographically, other successful coaches understand that it allows them to travel, more frequently, on business. Whenever they plan to visit a city in which one of their clients lives or works, they make sure it involves business.

• Group Coaching can be an opportunity to work with functional teams within a company, or deliver group workshops that you organize and make publicly available. It’s a great way to leverage your time, have a bigger impact in the world, and increase your visibility.

You are now realizing what sets coaching apart from most professions. You see that it provides the ultimate flexibility and freedom - not just in the hours you work, but from where you choose to work.

In fact, when you remove the time and location constraints of a normal career, and then realize you are working in alignment with your passion, purpose, and values – you'll find that you can’t really compare your new working arrangements to working in any typical environment. We think the word “incomparable” truly fits the coaching profession. But what about your income needs?

The Financial Realities of Coaching:
Coaching, as a profession, is gaining more recognition. With that visibility comes greater demand AND the willingness of clients to pay well for your services. Plus, the long-term view looks very promising. According to the Sherpa, 2008 study, experienced life coaches annually average $77,000, while business and executive coaches earn, roughly, $134,000. And, according to the 2007 ICF/PriceWaterhouse study, part-time coaches make about $28,000 per year. How will I find enough clients to make that kind of money? This is the biggest worry for those thinking of becoming a coach. No matter where you do your coach training, what good is that training if you can't find any clients to actually coach?

Learning to coach and learning to market yourself are two very different skill sets. Your interest in becoming a coach may be intertwined with your desire to work for yourself. You are not only training to become a coach, you are training to become anentrepreneur! Over 85% of iPEC students have paying clients BEFORE they graduate.

This is another area where iPEC training really stands out. It integrates an extensive business development program within its core coach training so that students become EXTREMELY COMFORTABLE and CONFIDENT talking about coaching and their services, culminating in masterful coach graduates with successful businesses.

Highlights of iPEC's program include:
• Business Development Teleclasses
• One-on-One Business Development Mentor
• Quick Start Business Program

Is it effective? Over 85% of iPEC students have paying clients BEFORE they graduate. Why? Because iPEC's curriculum focuses a substantial portion of time on each student, building his/her own coaching practice through business development, brand messaging, and marketing. And, the support doesn’t end when you graduate. iPEC’s Coach Community supports you through continuing education, networking, and personal support – throughout your entire coaching career.

Make Your Difference. Make Your Life. You now have a vision of the ways in which you will make a substantial difference as a coach. You understand that aligning with your interests better serves the world, while also satisfying your own desires for fun, freedom, and financial well being.

It is becoming clear that there actually may be a way to combine what you do with what you love. Best of all, you can use that combination to help others love what they do and do what they love.

You are beginning to have a realistic image of yourself laying the foundation for a thriving coaching practice. And, you can see the sustainability of this well thought-out vision: It can hold your long-term interest and meet the growing demand in the marketplace.

The desire to become a coach is now growing from a thought into a strategy, which you can examine and support. You can now begin to explore the methods for making this an actual part of your life.

There is only one final aspect to consider. There are people out there that only YOU can coach. How long will you keep them waiting?

Given your areas of interest, your background, life experience, and individual way of “being,” you will have a unique approach to coaching – it won’t be long before you “make it your own” as part of your life. All good coaches do. As a result, there are people in the world that will feel a natural fit with you. Perhaps they may only connect with you as a coach, and you would recognize them as your ideal clients.

Ready to Learn More?
Discover exactly what you need to know about training and certification - from those who set the standards for professional excellence in the industry. Go to and read the free downloadable report, "The 9 Key Considerations for Choosing the Right Coach Training School for You." It explains standards for certification and training methodologies, plus, important differences in coaching philosophies to help you select the model that is best for your needs.