Never Enough? 8 Ways To Flip Your Scarcity Mindset To Receive


Shifting to an abundance mindset means letting go of a scarcity perspective. Here's 8 helpful tips.

Mindset is an important part of living abundantly as an entrepreneur. When your mindset is stuck, it's very difficult for you to be open to receive.

Often entrepreneurs struggle with a 'scarcity' mindset. This gets in the way when they are faced with making money decisions in their business. Here are some ways to shift out of a scarcity mindset that will help you step into abundance, let go and receive.


Entrepreneurs in the startup phase often struggle to set their rates. In most service-oriented businesses, it's difficult to know what to charge. And when you're starting out it's even harder to know what you're worth.

When you set prices, you could be fighting your inner critic. Many of us have an internal dialogue that may make you feel bad or guilty for 'charging too much'.  Fear has a way of seeping into your business decisions. Fear can not only keep you 'stuck at startup' but it can truly be derailing. Fear is one of the most common symptoms that plague new business owners. 

An easy way to overcome fear connected with charging 'too much' for services is to shift your thoughts to an abundance mindset. Another word for mindset is perspective. But how do you do shift to abundance when your guilty thoughts are keeping you up at night?

First things first: understand that thoughts are just thoughts, and you can change them. 

For instance, you may have grown up in a ‘Scarcity Mindset’ family system, like I did.

If you did, you likely encountered the feeling that there was just is never enough when it came to anything from time, to money, and even to food!

Consider that this perspective set you up for a certain belief system. And it may still carry forward into your business.

When you have an overwhelming feeling of never enough, your thoughts focus your mindset into a set thought pattern, and you may not even recognize that it's playing in your head behind the scenes, undermining your business decisions.

Here's how this played out for me.

I grew up with a scarcity mentality. While my mom taught me amazing lessons she was born in 1929 after all, and as such lived her formative years through the Great Depression… on a farm, in the midwest, with seven siblings and a widowed mother.

Her life was hard. There really wasn’t much ‘extra’ at all.

And, some sadness and pain from those years still lingered even 89 years later.  Her childhood reality, of course, colored many aspects of her parenting and my childhood. Her scarcity mentality often influenced my thoughts and beliefs and set me up for a ‘never enough’ mindset.

After all, where do you think mindset patterns are born?  Most often mindset is thrown to us from our family of origin. So if we want to stop suffering in scarcity, it’s important to consider your perspective in everything you do in business. I don’t like to judge my past. After all, what good will it do to hang out there? The past is in the past.

Instead, I try to use past experiences as navigational cues to deepen my own awareness. Learning about the abundance mindset opened my eyes and my thoughts. Practicing abundance through daily meditations, goal cards and intentions have really helped open my horizons.

And as a result, I’ve shifted my scarcity mindset as a business owner.  I have to keep it in check and often seek the advice and counsel of other business owners or coaches to help me talk things through. And shifting to an abundance mindset has been a cornerstone and turning point in my own business' and personal success.

An abundance mindset fundamentally changes your thoughts

Shifting from scarcity to an abundance mindset is one of the most powerful steps toward becoming profitable in business. Your willingness to stand in abundance helps you in many ways. You can focus on ideal clients and let the rest go. When you stand in the perspective that there are many opportunities for clients, you'll realize when there is not a good fit between you and a potential client. And when there is a bad fit, you can let it go. In fact, it’s really important to let opportunities go to others whose products and services better meet their needs. When you let go of clients who don't fit well, you open yourself up to new and better opportunities.

After all, Abundance is a Universal Law.

Universal Laws are introduced in several texts. Whether you are familiar with the original text by Wallace Wattles‘ 1910 book The Science of Getting Rich, Napoleon Hill’s “Think and Grow Rich“, or the more recent text “The Secret” by Rhonda Byrne, who read and synthesized several classic books and the words of modern-day teachers who spoke about ancient wisdom and the ways for people to attract what they desire into their lives, all talk about Universal Laws – and each identifies a Law of Abundance. In his book The Master Key System Charles F. Haanel talks about the Law of abundance:

"Abundance depends upon a recognition of the laws of Abundance,
and the fact that Mind is not only the creator but the only creator of all there is.
Certainly, nothing can be created before we know that it can be created and then make the proper effort.

There is no more electricity in the world today than there was fifty years ago,
but until someone recognized the law by which it could be made of service, we received no benefit;
now that the law is understood, practically the whole world is lit by it.

So with the law of abundance it is only those who recognize the law and place themselves in harmony with it, who share in its benefits."

Mindset is one of the most critical aspects to consider to overcome your hesitation to charge what you’re worth. When you shift your mindset to one of abundance – that the Universe is ever expanding and more than abundant in every way. This means it is FULL of opportunity and filled with people who are destined and aligned to work with you. But, how do you do it?

Here are 8 simple ways to shift your scarcity mindset toward abundance.

1. Surround yourself with winners.

There was never a more true statement made about being an entrepreneur! Winners are winners. And, you are heavily influenced by the company you keep. Your business success depends on others. So, find and surround yourself with people who are positive, influential and encouraging, and drop the naysayers. A depressive, toxic mindset is way too powerful. Steer clear from people who pull you down! Instead, join groups that pull like-minded entrepreneurs together so you can surround yourself with winners.

2.  Set realistic goals.

Many entrepreneurs are 'mooncalves' to quote Shakespeare. Because creative' souls naturally 'dance to the beat of their own drums', it's no coincidence that we are known for setting unrealistic, pie-in-the-sky goals. However, setting unrealistic goals can breed discontent.

You’re more likely to achieve goals when they are realistic and achievable. Further, setting realistic goals for yourself will have deeper meaning and goals will be more sticky. When you are well-aligned with your goals you will successfully complete your goals more often. And when you do it's time to celebrate.

However, many times entrepreneurs avoid goal setting. This is a critical mistake. Because without a clear direction for your business and yourself, procrastination and bad habits creep in all-too-easily.  For entrepreneurs and small business owners, setting your own realistic goals is a critical step in the right direction.

To make it super simple, consider carving out time for your own annual planning retreat. Or, attend Planapaloozah for small business owners and entrepreneurs. This virtual or live workshop helps you plan your year. From financial and sales goals to marketing and editorial content for social media posts, you can rest assured that you'll be centered and ready for abundance in business. You'll set your goals and review your progress monthly to stay on track or make necessary tweaks for success.

3.  Visualize and make it real.

Too often, entrepreneurs leap first, then regret what we do. Sometimes that works, and other times it leads to bad outcomes. Instead, think before you act. With that in mind, the process of visualization becomes a powerful force to put in play for your mindset. Thinking and visualizing helps make things real. The minute you put an idea on paper it moves from thought to action. This also moves a dream to reality. Sketching your idea out through mind mapping, vision boarding or planning means you're spending time to write it down. Doing so will help you see not only the full scope of your idea but help structure the small steps necessary to make it a reality.

4. Recognize and reduce fear.

Hanging out in fear is a great way to STOP abundance from flowing, and fear is the partner to scarcity. The saying "Do it Scared" is a great place to start when you are shifting to an abundance mindset. Fear is real, and it can derail the best ideas. And, entrepreneurs are often faced with new things to learn, obstacles to overcome, and unknown consequences. When you recognize your fears as thoughts, you can begin to name what is happening for yourself.

When you name your fears it recognizes them and reduces them. And then you can act.

So next time you find yourself in a fear moment name it: 'I'm afraid of...' OR 'I'm feeling fear about...' and then talk it through with a trusted friend. Sometimes just putting words to it makes it dissipate enough to take the next step forward.

Another effective technique to help you recognize and reduce fear is via Tapping. The Emotional Freedom Technique has been recently popularized and is a proven way to let go of fear. To learn more about how to put this effective technique to work for yourself, google 'Tapping' or 'EFT.'

5.  Take risks and embrace obstacles.

When you are an entrepreneur anything can happen at any moment, so why play it safe?

To grow, you need to let go, lighten up and take risks, but always consider the payoff wisely.

In business, developing your ability to assess situations and people will work to your advantage. Maintaining a positive, abundance mindset will spare you hundreds of hours lost to struggle.

When facing an obstacle, instead of judging yourself, try approaching it with curiosity.  Instead of criticizing yourself for not knowing something or having a ready-made solution, instead, drop back and ask: What's happening here? Curiosity builds awareness. And as I always say - 'everything is figure-out-able'.  Curiosity will help you approach things as problems to be solved. And, we are great at solving problems. Instead of considering an obstacle a problem - consider it a creative hurdle to jump and work toward a solution instead of giving up.

Additionally, curiosity is an asset to bring out the best in others. Curiosity can help you recognize when a team member is better-suited to a task and delegate to save you time. It can also help you resolve customer grievances and creatively handle the transaction.

Therefore, approaching obstacles with curiosity will help you achieve your business goals, make positive changes, reduce costs and increase process efficiency.

6. Step forward with courage and faith in yourself.

Although it would be nice if success in business came easy, often it doesn’t. Challenges show up (daily) and when they do it can be hard to hold on to an abundance mindset. When you enter a business venture with a negative mindset, you decrease your chances for success. Instead of working against yourself and quitting, know that every challenge won creates a wiser and more confident you. 

Consider the famous Henry Ford quote, “Whether you think you can, or think you can’t—you’re right.”  With confidence and courage, anything is possible. With faith, you'll find the resilience and inner strength to overcome your toughest challenges.

You’ve heard the expression, “Nothing ventured, nothing gained.”  The reason this quote is popular is because we all understand that some of our greatest accomplishments were born from courageous moments. Whether you succeed or fail, have faith. When you stand in need of courage, your future self awaits you on the other side of what must be done. When you try something new you'll have an adventure and you will certainly grow.

7. Develop and practice gratitude.

Gratitude is the quickest way to create positive feelings. When you step into owning a business, you're going to encounter difficulties. This is why gratitude should be a daily practice. Make gratitude a habit. Don’t make it harder by allowing yourself to get into negative thinking. This is a surefire chute backward and down the vortex of feeling scarce again.

Many entrepreneurs fail to look back and celebrate. Instead, we tend to be hyper-aware of our failures. It's just not natural for fast-paced achievers to look back. But a making gratitude a habit will help you take time to focus on gratefulness. However, it's essential to practice gratitude regularly and track your progress. 

To break out of that rut, practice showing appreciation for the little things. The best approach is to develop gratitude rituals and habits that will serve you, your business and your clients for years to come. Meditation, thankfulness, and journaling are easy ways to help you recognize the good things in your life. And staying in gratitude leads to more positive feelings. 

8. Let go and make room to receive.

Have you ever tried to pick something up when your hand is already full? If not, try it now.

What happens?

What you'll see is that when you hold onto things, you're unable to open your hands to receive. The same goes true for your mindset.

Shifting to an abundance mindset requires you to let go of your scarcity perspective to make room for abundance to come flowing in. When you begin to operate from a place of abundance in your business, you’ll soon see results.

For example, when you let go of clients who are not a match for your highest work, it will allow you to open your hands to receive better, more suitable clients who more closely resonate with your message.  And a big part of receiving and feeling more abundant is letting go of the past, and the scarcity that feeds your fears.


No more effort is required to aim high in life, to demand abundance and prosperity, than is required to accept misery and poverty –

Napoleon Hill in Think & Grow Rich

If you want help shifting to an abundance mindset, consider working with a coach.

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I work with ADHD entrepreneurs to reclaim their time and sanity in business and in life. We use mindset strategies and a step by step process to build a strong business foundation that supports a life you love! Contact me for your complimentary call to learn more.

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This article was originally published at Cena Block, Sane Reprinted with permission from the author.