The Casual Sex Double Standard: Studs Vs. Sluts

Buzz, Self

Study explains why some people get enraged when women have sex & why they are WAY behind the times.

Why is it that in 2016 slut shaming is more popular than ever for women and men are still being praised by their peers and the media for quantity in their sexual prowess? A new study may offer an explanation, albeit and antiquated one.

Researchers, Michael E. Price, Nicholas Pound and , Isabel M. Scott at Brunel University conducted a study entitled Female Economic Dependence and the Morality of Promiscuity and they discovered that some of these ideals are founded in the belief that if paternity is not obvious than women will not be able to receive financial support from the fathers of their babies.

The study results were published in the Archives of Sexual Behavior and they stated:

“At the state level, median female income was strongly negatively related to anti-promiscuity morality and this relationship was fully mediated by perceived female economic dependence. These results were consistent with the view that anti-promiscuity beliefs may function to promote paternity certainty in circumstances where male parental investment is particularly important.”

Let’s turn this outdated idea on its head with some cold hard facts:

  1. In 40% of American households with children under age 18 the mother who is either the sole or primary earner for her family, according to a Pew Research Center.
  2. The number of women who are the primary breadwinner in the household as quadrupled since 1960.
  3. In the UK women ages 22-29 earn an average of $1600 more per year than men of the same age.

In spite of then gender pay gap women are doing pretty well.

Let’s talk education:

  1. 57% of today’s undergraduates are women
  2. Women are earning 170,000 more bachelor’s degrees each year than men.

Young capable women are achieving and often out performing men yet, cultural beliefs are such that people all over the country are still enraged by female sexual freedom. How can we change cultural beliefs? Well, we can start with ourselves and our circles.

Here are six ways to help end slut shaming and other antiquated beliefs about female sexuality:

  1. Stop saying slut, whore and ho like an endearment. These words promote a cultural conversation about women’s sexual activity as something for public consumption and something negative. Instead call your friends something positive or empowering. #likeaboss
  2. Don’t focus so much on how women look in your convos, social posts, or conversations. It’s tempting to talk about a Kardashians possible plastic surgery with your friends or on social but know what might be more interesting? Their massive net worth.
  3. Stop gossiping about women’s relationships and sex lives at work. It’s nobody’s business.
  4. Make sure you do not correlate a women’s fashion choices with her supposed promiscuity in a convo. They have nothing to do with each other and again it’s none of your business.
  5. Lift each other up. Choose to only speak positively about yourself and others. Imagine how much better you’ll feel when you eject negativity.
  6. Support contraceptive rights. Women are typically responsible for providing and using contraception.

Now, let’s talk about the gender pay gap:

If women earn 77 cents to every dollar a man earns for the same work doesn’t it stand to reason that everyone needs to be working together to close that gap for their daughters, nieces, and sisters? Wouldn’t it make sense to bolster women by providing more economic opportunities rather than judge and shame women for engaging in the sexual behavior that men are lobbying for and equally participate in?

How can you help?

  1. Hire more women.
  2. Train more women to advance.
  3. Point out other women’s accomplishments at work, especially to superiors.

We can drown out the negatively with a chorus of girlpower. Let’s start now.

Amy Leigh Mercree’s motto is “Live joy. Be kind. Love unconditionally.” She counsels women and men in the underrated art of self-love to create happier lives. Amy is an author, media personality, and expert dating, relationship, & wellness coach and medical intuitive. Mercree speaks internationally focusing on kindness, joy, and wellness. Mercree is also a writer and producer for film.
Mrs. Mercree’s book “The Spiritual Girl’s Guide to Dating: Your Enlightened Path to Love, Sex, and Soul Mates” is THE empowered dater’s toolkit. Her upcoming books include “Joyful Living: 101 Ways to Transform Your Spirit and Revitalize Your Life" (Llewellyn 2016) and “A Little Bit of Chakras” (Sterling Ethos 2016).
    Check out for articles, picture quotes and quizzes. Mercree is fast becoming one of the most quoted women on the web. See what all the buzz is about @AmyLeighMercree on Twitter.