Survey: 90% Of Americans Believe Attraction Can Be Rekindled

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Results from a survey conducted by YourTango, and Content sponsored by Zestra

Other key findings from the survey include:

  • Sex matters: Not surprisingly, respondents said that sex is important, both in the beginning of a relationship and in the long-term. Eighty percent report that sexual attraction is necessary to fall in love; 88 percent report that it is necessary for a successful marriage.
  • Cleanliness is next to attractiveness: Poor hygiene was the factor most frequently cited as reducing initial attraction (94 percent) and long-term attraction (87 percent).
  • Romantic love becomes more important as you age: When asked how attraction changes over time, the greatest single turn-off cited by people over 50 was a "lack of romantic love," which shows that the desire for intimacy and sexual chemistry does not diminish with age.

Want more? Check out for all the results, plus tips and tricks for rekindling passion in your relationship.