This Just In: Women Thrive On Romantic Uncertainty

Woman in the forefront, man ignoring her

Women are more attracted to men when they can't tell how much the men like them.

It's a situation almost every college girl finds herself in. You're sitting in your room, watching your news feed on the 'Book. There's a guy that you're kind of interested in, but not enough to actively pursue him, when all of a sudden you see his name pop up. He's commented on someone's picture, so of course you click on it to read it. And the next thing you know, you're poking around his profile, checking on his every move. College Candy: 10 More Things You Should Know About Sex

Oh! Turns out he's going to a party on Friday that you also happen to be attending. Splendid.

You talk to him briefly at the party, both of you getting a little flirty. He's not the smartest guy you've ever had witty banter with, but he's OK. He could be worse. And then he walks away and you catch him chatting up someone else and–OMG–is she putting his hand on his back? Suddenly you're upset.


You're totally into him.

But don't worry you're not alone. (OK, you are alone standing there…but you're not alone in feeling this way.) According to a new study titled, "He Loves me, He Loves Me Not… Uncertainty Can Increase Romantic Attraction," women are more attracted to men when they can't tell how much the men like them. College Candy: Get Off The Sidelines And Play The Dating Game

Yes, my dear friends, it's not our fault! Uncertainty messes with our heads more than anything else. In the study, researchers from Virginia University and Harvard had a group of college women go onto Facebook and rate profiles of four men (which, to you, might sound like a regular Wednesday night). The catch—the women were told the guys had either expressed interest in their profile, thought they were average, or were unsure about them. The boys the women expressed the most interest in? The guys they were told weren't sure about them.

Scary stuff, right?

And our good friend Mark Zuckerberg is only making it worse. We are now able to see who the guys we meet are talking to, whose photos they are commenting on and what events they are invited to. Whether or not we like it, we're bombarded with this constant uncertainty, and it only makes us more interested. And potentially crazy.

This article was originally published at . Reprinted with permission from the author.