Ashley Madison does a swift trade the day after Mother's Day.
What do you think of when you think of Mother's Day? Off the top of the domepiece: breakfast in bed, homemade cards with glitter and macaroni, tasteful but reasonably priced jewelry and one-hour of access to the remote control and up to 5 whole minutes of foot-massage or oral sex, whichever is less onerous. Sure, there's some opportunity for pie-in-the-sky over-promise and face-down-in-the-muck under-delivery but, generally, mom does a little less work and receives a little more praise than the other 364 mom-neglecting days on the calendar. Read: Mother's Day Gifts For Every Type Of Mom
At least that's how it's been since the League Of Under-Appreciated Matrons invented Mother's Day back in the 1880s. But the thoroughly modern mom is doing things a little differently. Our friends at MomLogic have it on good authority that Mother's Day is a gateway to some cheatin'. They interviewed Ashley Madison founder, head honcho and smooth svengali Noel Biderman. As you almost surely know, AshleyMadison.com is a dating site whose niche is hooking up married folks up, discreetly doubtless, with singles and other marrieds. According to Mr. Biderman, the sneakin' 'round website's busiest day of the year is the day after Mother's Day. Last year, 24,000 people signed up for the site on the heels of Mom's Day, out-ranking New Year's Day but following Valentine's Day. Mr. Biderman breaks down his theories for MomLogic (they also have 5 great pieces of advice for nipping a budding affair in the, um, bud). Read: Adultery Benefits Women? A Case For Ashley Madison
While this may go against conventional wisdom, maybe there's more tacitly-approved infidelity going on than we know about. Maybe, especially in this downer economy, conspicuous consumption of goods is out and conspicuous consumption of forbidden fruit is in? What's more exciting, another tennis bracelet or a get-out-of-jail-free card in a stale and virtually sexless marriage? Maybe there are millions of couples out there who love each other and don't want to split up because they're totally accustomed to their lives but are beyond sick of f*cking one another. If you're in that boat and have already pitched your "fix it!" oars into the drink, what's a better gift than a life-preserver called fresh @$$? Read: Does A Marriage Ever Recover From Lack Of Sex?
While I'm mostly kidding, I do think we're approaching a new epoch in romantic relationships. Getting away with cheating was ridiculously easy up until the last 10-15 years, Americans are far more interested in their sexuality than ever before and we're living too long for forever to be a realistic option for everyone. Hopefully I'm wrong, monogamy and fidelity sound pretty awesome. One of the reasons that celebrity infidelity is so fascinating is that it holds up a funhouse mirror to the rest of society. I wonder, as "uncommon arrangements" become more of the norm, if the Greek Chorus will chant louder at celebrity misdeeds or step into the shadows. Read: Jesse James In Sex Rehab: Too Little, Too Late?
Any thoughts about the day after Mother's Day being big for Ashley Madison? Will sex outside of a marriage become more acceptable? Will we start treating celebrity misdeeds as the business of consenting adults and none of ours?