While airing a Tim Tebow-starring anti-abortion ad, CBS has rejected Mancrunch.com's spot.
Super Bowl XLIV is just around the corner and suddenly memories of Janet Jackson's Super Bowl nipple slip and Prince's phallic guitar posturing seem like good, old-fashioned American entertainment. This year the great Super Bowl ads race has turned political in a heated face-off of right- and left-wing media.
CBS has given the go-ahead to air an ad starring Tim Tebow for conservative Christian group Focus on the Family. (Tim is the soon-to-be-pro, former star college QB for the University of Florida Gators and the 2007 Heisman Trophy recipient.) Details of the content of the ad have not been officially released, but reports say the message is an anti-abortion argument featuring Tim and his mother, who when exposed to disease while pregnant ignored medical advice and did not terminate her pregnancy. Doctors anticipated a stillborn, but Tim was born healthy. Abortions Rise With The Recession
As politically charged as Tebow's spot is, CBS is not greenlighting an ad from Mancrunch.com that is a tongue-in-cheek spoof on alpha male homoerotic stereotypes. CBS claims they've already sold all of their ad time while Mancrunch maintains the Super Bowl has lost many sponsors, and there is plenty of room for the spot.
In the past, Super Bowl producers have typically avoided controversial issues ads, selling most of the airtime to consumer product marketers (like a dating site). Gay Marriage Update: The Good, The Bad & Ugly
What do you think of the ad?