It's the one day every four years you're encouraged to propose to him.
So how did Leap Year get its name?
Scientifically speaking, the Earth actually takes 365 1/4th of a day to complete its orbit around the sun. We gain an extra day on our calendars every four years due to this accumulation of quarter-days.
Apparently, old time Britain didn't quite know what to do with the 366th day and it wasn't officially recognized on the legal calendar until 1752. All correspondences and transactions were dated February 28th, giving the appearance of "leaping" over the 29th. As a result, calendar years with an extra day became known as Leap Years.
Of course, some clever, proactive and (obviously) romantic women took advantage of the lack of legal attention for Leap Day and thus arose the tradition of foxy females proposing to their men. So long ago, on a day that wasn't really a day, some women chose to defy convention—and the hotel industry sure is taking advantage of it!
The May Fair Hotel in London is offering an extravagant ($1074 USD) "Leap Year Proposal Package" including a night's accommodation in a deluxe studio suite, breakfast for two, a bottle of champagne, chocolate-covered strawberries and the services of a proposal butler to help plan and prepare something special for popping the question. Similarly, Denver's Hotel Monaco has a package including gourmet aphrodisiacs and special Leap Day cocktails among other services at $259.
Feeling daring enough to take the leap? As planets and stars align this year, it just might be your time to shine. And if you're feeling froggish check out this video and learn to propose like a true Scotswoman.