Expert Blog Compelling advice, stories, and thought-provoking perspectives straight from YourTango's lineup of Experts to you

Publishing: Harlequin and Nascar’s marketing romance

Publishing: Harlequin and Nascar’s marketing romance

From The International Herald Tribune By Charles McGrath

DAYTONA BEACH, Florida: After a year of courtship, Harlequin, the leading publisher of romance novels, has entered into not a marriage, exactly, but what a Harlequin heroine would call a meaningful relationship with Nascar, the stock-car racing association.

Tango’s Take Bodice rippers and stock cars; Soccer moms and Nascar dads, unite. This is a brilliant move by these two organizations. As more real drivers are incorporated into the books, wives will finally have something to talk to their race-watching husbands about between the green and checkered flag. Nascar and Harlequin are bringing a little Wisteria Lane to Victory Lane. Check out Tango’s Harlequin collaboration.
Read More…

Author
None

Expert advice

Save your breath because you only need two words to make him commit.
Are you REALLY thinking about their happiness?
If you keep finding yourself in heartbreaking, dead end relationships, listen up.
It seems like you can't do anything right.
Contributor

Explore YourTango