Remember the lore behind green M&Ms? (They made you horny.) Well, the company has picked up and ran with the theory, introducing the all-green package and marketing it as the “new color of love.” In fact, they’ve developed a mini web site devoted to the greenies just in time for V-Day, which includes the history of the color’s sensual side and the ability to post your own reasoning why green is the new red. Marketing ploy, yes, but pretty cute, too.
It’s the thought that counts, right? But what were you thinking when you gave that gift—and what does it say about the bigger picture of your relationship? Whether getting a gift for a guy or purchasing a present for girl, a gift can symbolize a feeling or express a value, but they carry a lot of weight, financially and emotionally. Martha Baer cites some examples in this essay about the connotations of giving gifts. She writes, "in one study of more than 100 gift recipients, only 42 percent reported 'positive emotional experiences,' while 58 percent reported the opposite. Plenty of gifts simply confirm an already detectable distance. Givers reveal their ignorance and thoughtlessness all the time; every item of clothing you never even hung up is proof of that. And how many times has a present you didn’t anticipate left you feeling burdened?"