Susan Newman - Expert

About Susan Newman

Since 1994, Susan Newman Design, Inc. (Branding You Better!) has built a reputation for developing award-winning, innovative, brand visibility design, quality print marketing and creative, functionally sound web solutions throughout the United States and abroad. SNDI designs for creatives, entrepreneurs, small businesses, start-ups, and international corporations.

Susan Newman is a graduate of The School of Visual Arts with a BFA in Graphic Design and Illustration. She has a certificate in web design from New School University.

In her early career, she worked as an art director and graphic designer for various book publishing companies in New York City including Penguin and Macmillan. She has designed over 1000 book covers in most genres. Her book design work is represented in the permanent collection of the Library of Congress in Washington, DC.

Susan has received numerous awards in graphic and website design from organizations and publications including the Art Directors Club of New York, Desi, Graphis, the Print Regional Design Annual, The Society of Illustrators, and Graphic Design USA.

Susan’s works one-on-one with creative coaching for start-ups, solopreneurs and companies wanting to rebrand and build a new visual footprint. Sessions include: zeroing in on your exact target audience, branding and creative conceptualization, knowing what print marketing you really need, and social media and marketing strategy plans.

Susan founded Broadcast Louder, a webinar series for entrepreneurs and small business owners. Susan is an entrepreneur, brand visibility designer who is on a mission to help other creatives and entrepreneurs be as skilled in developing their brand, learning to market and promote their businesses, as they are in creating and developing their products and services. She hosts and celebrates the guest speakers who join in for the “Creativity + Abundance” webinar series, and together they share the most important aspects of running a business, from branding and building the right type of website and e-commerce to knowing how to sell effectively and build a fan base in social media.

Susan is the host of the internet radio series, Suzy Brandtastic Interview Series. The episodes are a 30 minute format interview with entrepreneurs and creatives each week. Suzy Brandtastic is catalogued on iTunes. Susan is looking for broadcast sponsorships for businesses who would like some extra PR.

Susan spoke at NAWBO Pittsburgh and Hob’Art, a co-operative gallery on “Brand Visibility and Consistency” and she is preparing a series of brand visibility classes for the members of the Hudson County Coalition. Classes begins June 11, 2013. Susan was a panelist at the Writers’ Conference at Hunter College on June 8, 2013 and a panelist at uPublishU at the BookExpo in NY on June 1, 2013.

Susan led a panel discussion “Brand Recognition vs Killer Content” at Internet Week NY 2012, having won the “impact” category of the Make the Stage Panel competition. In 2011 at Savor the Success’s Rock the World in NYC, she was an expert on a social media panel. She has been interviewed in print and on the radio about branding, marketing, design, Frogs Are Green and Broadcast Louder’s webinar series. She is a guest blogger for the New York Etsy Group, Circle Marketing, YourTango, and Social Buzz Club.

Susan co-founded FROGS ARE GREEN LLC, to increase awareness about the massive worldwide amphibian decline (up to one-third of species are threatened with extinction). Because frogs are an indicator species of a healthy environment, she hopes to spread the message that healthy frogs mean a healthy planet for all.

Susan has always been attracted to organizations and green initiatives that will help the planet. She has donated her design work to a variety of organizations, including the Hoboken 9/11 Memorial Committee, Hoboken Jubilee Center for Children, Central Avenue Special Improvement District (Jersey City Heights), Actors Shakespeare Company at New Jersey City University, Hudson Theatre Ensemble, Chameleon Theatre Company Ltd, Planet Cents, Eco Libris, Susan G. Komen for the Cure (Central and South Jersey), and Project SOAR.