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SEX SELLS

women respond to commitment in advertising

Women Want Commitment... From TV Ads?

Research into how men and women respond to sexual messages.

Historically, researchers have found women to be turned off by racy ads showing excessive nudity and sexual language. New experiments are showing, though, that the problem for advertisers may not be that sex doesn't sell to women, but rather that women don't often agree with the way sex is portrayed.

Racy Vegetarians Get No Superbowl Love

Racy Vegetarians Get No Superbowl Love

NBC rejects suggestive PETA commercial as obscene.

Do vegetarians have better sex? Vegetarians behind People for the Ethical Treatment of Animals (PETA) say their meat-free diets make their sex lives superior, but NBC will hear nothing of it. The network rejected PETA's racy "Veggie Love" Super Bowl commercial, saying it depicts a level of sexuality exceeds their standards. (Was it the suggestion of asparagus penetration or the suggestive pumpkin licking?) Actually, NBC submitted a blush-worthy list of additional shots to be cut before the commercial is resubmitted. It included "touching her breast with her hand while eating broccoli," "pumpkin from behind between legs," "rubbing pelvic region with pumpkin," "screwing herself with broccoli," "licking eggplant," and "rubbing asparagus on breast." Lucky for Love Buzz, the commercial doesn't exceed our standards.

Into Saving Animals? Not On NBC

NBC rejects suggestive PETA commercial as obscene.

Do vegetarians have better sex? Vegetarians behind People for the Ethical Treatment of Animals (PETA) say their meat-free diets make their sex lives superior, but NBC will hear nothing of it. The network rejected PETA's racy "Veggie Love" Super Bowl commercial, saying it depicts a level of sexuality exceeds their standards. (Was it the suggestion of asparagus penetration or the suggestive pumpkin licking?) Actually, NBC submitted a blush-worthy list of additional shots to be cut before the commercial is resubmitted. It included "touching her breast with her hand while eating broccoli," "pumpkin from behind between legs," "rubbing pelvic region with pumpkin," "screwing herself with broccoli," "licking eggplant," and "rubbing asparagus on breast." Lucky for Love Buzz, the commercial doesn't exceed our standards.

Two Super Bowl Ads You Won’t See This Year

Two Super Bowl Ads You Won’t See This Year

If rubber mammals and extra-marital sex aren’t selling, what is?

When the Bloodhound Gang dutifully clarified "You and me baby ain’t nothing but mammals," in their ode to the Discovery Channel, they may have been calling out to the wrong network. After all, it was the NFL that recently rejected The Ashley Madison Agency’s Super Bowl ad, and revoked its permission to advertise during any NFL game, forever more. Ashley Madison is a seven-year-old online dating service that connects married people looking for discrete affairs. Ironically, The New York Post recently printed a markedly non-discrete, full-page ad featuring an open letter to Eliot Spitzer (get the full Tomfoolery take). A new Durex ad–that is WAY less discrete than the services of Ashley Madison, and even less likely to appear during this year’s Super Bowl–is sweeping the web in an online viral marketing campaign. Love Buzz editors are both disturbed (which is difficult) and amused by the “Get It On” campaign, which features a thirty-second rubber-rabbit orgy. We’ll never look at a balloon animal–or condom–the same way.

Sexy Ladies Make Men Spend Money

Sexy Ladies Make Men Spend Money

It appears that for men, sex sells. How about that?

A study was done at Stanford that showed men are more prone to riskier gambling after seeing erotic pictures. Something about scantily clad women shut off certain parts of the male brain, evidently. Nice call, Stanford.