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"My boyfriend is hot then cold towards me. I care about him, but I don't know if the relationship is worth the effort. Should we stay together or break up?" -Mary, Massachusetts

There are thousands of love and relationship books on the market, each preaching their own brand of advice on how to meet, catch and keep your match. But with so many contradictory theories—from advocating subtle (and not so subtle) manipulation to encouraging total, unabashed honesty—it's tough to figure out which rule book to play by if you want to win the game of love. Having helped men and women find their soulmates in one of the toughest cities in the world, Elizabeth Webb, New York City's premier Love Coach, knows first-hand what it takes create a successful relationship, … Read More

What's your type? Talk, dark and handsome? Short, bald and chubby? Muscular, unavailable and angry? How about Explorer, Builder, Negotiator or Director? These are the four personality types that anthropologist Helen Fisher coined during her research into why we fall in love with certain people but not others. According to Fisher, interpreting these types can help you navigate the dating ocean and net the perfect tuna (or man, if that's what you prefer).

Fisher, author of Why We Love: the Nature and Chemistry of Romantic Love, built on her investigation of genetics and neurochemistry for her latest book, … Read More

"Wink!" 

Flirting is free on Yahoo! Personals, Yahoo!'s online dating site. Just sign in to send a user one of these –ironically– impersonal and genetic "Icebreakers." (When it comes to picking up readers, however, I prefer to jazz ‘em up...!).

"Hi, there!" 

Creating a profile is free. While Yahoo! Personals stops short of a background checks, the site does claim to screen profiles before entry. "It's a dating community, not a night club,"one site banner reads. (My mistake.)

"Your profile made me smile!" 

All it takes to create a profile is some easy-does-it box-checking in the categories of … Read More

If you don't think matchmaking is rocket science, well, maybe you're right. Either way, it took a handful of Harvard alums to create OKCupid, a site that uses math, psychology and a series of questions to derive a percent compatibility among its members. Simply sign up (which takes about four seconds and costs nothing) and start answering. There's no fine print, no cost for anything (including messaging) and no need for an Ivy-league degree to answer most of these brain-busters, including: What is your relationship to marijuana? How often are you open with your feelings? Is … Read More

Building a social network online, for dating purposes or otherwise, just got a lot more fun.

Youniverse.com profiles your dating, love, mind, party and personality types--to name a few--based on the images you select to correspond to prompts such as "I find this the funniest..." or "To me, sexy is..." At the end of the quiz, your profile is revealed, along with how your image choices correspond to all other Youniverse participants.

Turns out finding salad in someone's teeth funnier than the most popular choice of cartoon animals having some sort of sex and a toned plumber in action sexier than a … Read More

Imagine walking down Broadway in NYC, one of the most densely populated cities in the world. It's rush hour. Bumper-to-bumper traffic is at a standstill and you can hardly part the seas of people on the sidewalk. Now imagine that every person you pass on the street—be it cab driver, corporate type, casual shopper or tourist—is single and looking for love.

This is what it's like on Match.com, where over 15 million members navigate a virtual city of singles, hoping to meet their match. Match.com is available in 18 different languages with members from 246 countries so you … Read More

From ABC.com
By Chris Francescani

A group of well-heeled women who paid up to $1,500 to snag a man through one of the nation's priciest and fast-growing online dating services — It's Just Lunch — has filed a civil lawsuit in Manhattan federal court, claiming the lunchtime setups were not what they bargained for.

Court papers filed last week portray the company — which has sold IJL franchises to more than 100 matchmaking entrepreneurs in big and small cities across the nation and worldwide — as focused solely on profits, at the expense of matchmaking, and willing to lie to … Read More