Have you seen the Calvin Klein ad that was banned in the United States? In the :30 spot Eva Mendes rolls around in white sheets [1] and shows just a hint of nipple. The glimpse, which comes around the :15 mark, has been edited out of versions that will air on cable channels stateside. The uncut version will air abroad and, of course, on the internet, where you can find [2] almost anything.

According to HuffPo [3], the screen siren loves it. The ban "means the ads are totally Calvin, totally provocative and a little controversial," said Mendes.

Sex sells, as they say but to whom? Will guys buy this scent for their wives, to bring home a little of the Latina lady's allure? Or will women purchase it for themselves, Eva's endorsement making them feel a little more seductive? Perhaps it'll appeal to both sexes equally, after all, scent [4] is a powerful aphrodisiac.