YourTango Partner Network

YourTango Partner Network

YourTango Partner Network

YourTango is a digital media company dedicated to love and relationships. No matter what lovestage our users are in—single, taken, engaged, married, starting over, or complicated—we help them live their best love lives. We offer real, relatable text and video content to an active, highly engaged community of women 18 to 49. 

Through many years in the love and relationships business, our editors and contributors have fostered relationships with numerous sites that produce relevant high quality content.  YourTango’s editorial staff is assembling the best of the best of these to become part of the YourTango Partner Network (YTPN), a collection of premium publishers offering high quality relationship and lifestyle content to our target audience.

The YTPN enables advertisers to reach an extended audience of passionate women across a network of sites that meets the high quality standard associated with the YourTango brand.  All sites are vetted carefully by YourTango and must meet eligibility criteria established by our editorial and sales staffs. 

YourTango is a digital media company dedicated to love and relationships. No matter what lovestage our users are in—single, taken, engaged, married, starting over, or complicated—we help them live their best love lives. We offer real, relatable text and video content to an active, highly engaged community of women 18 to 49.

Through many years in the love and relationships business, our editors and contributors have fostered relationships with numerous sites that produce relevant high quality content.  YourTango's editorial staff is assembling the best of the best of these to become part of the YourTango Partner Network (YTPN), a collection of premium publishers offering high quality relationship and lifestyle content to our target audience.

The YTPN enables advertisers to reach an extended audience of passionate women across a network of sites that meets the high quality standard associated with the YourTango brand.  All sites are vetted carefully by YourTango and must meet eligibility criteria established by our editorial and sales staffs. 

The YTPN accommodates all standard banner and rich media ad units. Integrated content and branded sponsorship opportunities may be extended to select sites on a case by case basis.

While YourTango is the leader in love and relationship content, we recognize and admire the many other creators of high quality content relevant to our target audience. We are enthusiastic about assembling a premium network of sites that can help our advertising partners achieve their marketing goals.

There are many opportunities to participate in the YourTango Partner Network.  Your site can be a Tier 1 or Tier 2 Ad Network Partner, Affiliate Publisher or Affiliate Video Publisher (details below).

Benefits to Publishers:

   •  Association with the premium YourTango brand
   •  Premium CPMs (guarantees for Tier 1 Publishers)
   •  Exposure to high quality advertisers
   •  Ability to display YourTango high quality content
   •  Opportunity to have content exposed throughout YourTango Partner Network and on major portals like Yahoo, MSN and AOL
   •  Opportunity to be included in custom packages with premium CPMs
   •  Access to YourTango's high quality HD video library which will increase user engagement and publisher revenues
   •  Comprehensive reporting

Tier 1 Publisher

   •  Term: 1 year
   •  Rev share: 60% to Publisher
   •  YourTango will guarantee the greater of a minimum CPM or rev share up to an agreed number of US impressions for a portion of the term
   •  All US impressions over the guaranteed level are paid per the rev share

Tier 1 Publisher Requirements

   •  Publisher guarantees YourTango a minimum of 250,000 monthly US impressions
   •  Publisher assigns Comscore traffic to YourTango (must have a minimum of 50,000 monthly unique visitors)
   •  Publisher places YTPN logo on every page of their site (footer)
   •  Publisher places YTPN content widget on all content pages of their site

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Tier 2 Publishers

   •  Term: 6 months
   •  Rev share: 50% to Publisher

Tier 2 Publisher Requirements

   •  Publisher guarantees YourTango minimum of 250,000 monthly US impressions
   •  Publisher places YTPN logo on every page of their site (footer)
   •  Publisher places YTPN content widget on all content pages of their site

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Affiliate Publisher

   •  Term: 6 Months
   •  Publisher will be granted exclusive access to Affilliate content
   •  Publisher places YourTango non-video content (stories, blog posts, quizzes, photo galleries) on their site with a minimum of 5 related YourTango.com links back

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Affiliate Video Publisher

   •  Term: 6 Months
   •  Publisher places YourTango video content on their site via embedded player (player can be branded for Affiliate site)
   •  Publisher is paid rev share on all video views containing paid advertising

See YourTango's Video Library

In order to be considered for the YourTango Partner Network, you must provide information about your organization.  Please submit your information and someone will follow up with your shortly to discuss next steps, if appropriate.

Submit Publisher Information

If you have any questions or require more information, please contact Claire Daniel at Claire@YourTango.com