What Makes Up An Expert's Marketing Toolkit?


Expert's Marketing Toolkit
Developing the skills & tools necessary to create a thriving helping business...

Your Platform/Reach: How you find your targeted audience. It’s not enough to have your message on a small blog with no visitors. If you want people to find you, you have to be where they are; fish where the fish are, so to speak. Being a part of the YourTango Expert service helps you to do exactly that.

When you publish here, your messages on this site go out to our 6+ million monthly readers- when done regularly, publishing here will have a meaningful impact on your business’ bottom line.


Your Plan: Expert businesses are no different than traditional businesses- to succeed you need to identify your goals and set a plan/strategy in motion to achieve the. Goals like:

  • Are you looking for clients? How many and how often?
  • Do you want to sell a book or workshop? How many do you want to see/attend?
  • Do you want to drive new traffic to your website? What percentage increase are you looking for?
  • Do you want to build a list of followers to re-market to? How many subscribers are you looking for and where will they come from?

The plan for growth is one element that frequently gets overlooked and is the missing element when people think about the mystery behind a thriving business. Above I said “it’s not rocket science” and that’s the truth, it isn’t. But, the business plan is the action that feels like rocket science.

To deliver the results you want, you need to create a calendar, set a schedule and do the actions that grow a business.

In a nutshell these include: writing articles, sending out a newsletter, networking with peers and publishing content on large and small sites to drive traffic to your site; traffic that converts to clients/sales.

These are just some of the many business questions that Experts need to consider when they look at how to spend their time and money.

Membership with YourTango Experts is a big step in the right direction. We provide you with unlimited blogging opportunities and the power to connect with millions of readers. Your membership includes a storefront, basic website, blogging and content promotion opportunities as well as all of the behind the scenes code work to get your site ranked highly on Google. And it's all created for you at a fraction of the cost that each of these individual items cost on their own.

Whether you have your own website, blog and store or you’re just getting started, membership with YourTango Experts can help you create all of the elements listed above that you need to create a thriving business.

If you’re interested in learning more about how YourTango Expert’s service, you can read more here.

Wondering why savvy professionals join our site? Take a look here to read about how we help improve ranking on Google and increase reach to targeted clients.

For all members (new and seasoned), if you want coaching or assistance on developing new products to sell or how to strategize your business plan, please reach out to Susan or Melanie. We’d love to help you take your thriving business over the next hurdle and bring you even greater success!

Article contributed by

YourTango Experts

Business Coach

We're here and happy to help! Please email our team:

Melanie Gorman: melanie@yourtango.com

Susan Boyd: susan@yourtango.com

Tina Grimsley: tinag@yourtango.com

Natalie Schubert:  natalies@yourtango.com

Judy Strain:  judy@yourtango.com

Katie Sleeper:  katie@yourtango.com

Cris Gladly:  cris@yourtango.com

Location: New York, NY
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