Your blog allows you to write on various topics, peak people’s interested and most importantly, share your knowledge as an Expert with readers. When you write on a given topic it also serves as a very soft advertisement for you in the context of a topic your reader is seeking information on.
By providing your readers with insight and information you showcase yourself as someone who can speak on this issue and ultimately help that reader with the problem.
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Blog content serves as a supremely soft pitch for the writer because it requires nothing of the reader. If the reader chooses to reach out for more, it’s 100% in their court to do so. This process is very comfortable for most helping professionals because they are not asking their readers for anything, instead they’re just sharing their thoughts/insights. If someone is inspired to want more, the ball is in their court to ask for it.
Your Store/Product(s): This is the bucket of things you offer to the world in exchange for payment. Ideally, your offerings run from free to paid items and make up the elements of the sales pipeline mentioned above.
In classic sales, we tend to think of this pipeline as consisting of people at various stages of “yes”. Some will be at a place of wanting to read what you have and nothing more. Others will be at a place of saying yes to a free newsletter, e-book or download. And still others will want to buy your book at full price or schedule a full-fee session.
You need to have products available for people at all stages so you can stay connected with them as they progress through the pipeline.
Your Platform/Reach: How you find your targeted audience. It’s not enough to have your message on a small blog with no visitors. If you want people to find you, you have to be where they are; fish where the fish are, so to speak. Being a part of the YourTango Expert service helps you to do exactly that.
When you publish here, your messages on this site go out to our 6+ million monthly readers- when done regularly, publishing here will have a meaningful impact on your business’ bottom line.
Your Plan: Expert businesses are no different than traditional businesses- to succeed you need to identify your goals and set a plan/strategy in motion to achieve the. Goals like:
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- Are you looking for clients? How many and how often?
- Do you want to sell a book or workshop? How many do you want to see/attend?
- Do you want to drive new traffic to your website? What percentage increase are you looking for?
- Do you want to build a list of followers to re-market to? How many subscribers are you looking for and where will they come from?
The plan for growth is one element that frequently gets overlooked and is the missing element when people think about the mystery behind a thriving business. Above I said “it’s not rocket science” and that’s the truth, it isn’t. But, the business plan is the action that feels like rocket science.