When you have links from YourTango coming to your site, you effectively tell Google that you have a bigger friend and that you’re, in fact, quite special. Google sees this collaborative relationship as positive and in turn, bumps up the popularity of your own site. Your very listing as one of our Experts begins this process. The more you use the service, the more it helps your website/blog to grow.
2. By improving your reach and connecting you with a prequalified, targeted audience of over 6 million monthly readers
Reach is a classic marketing term that has to do with the ratio of how many people your message (articles, blog content, video posts etc.) are touching when you publish them and how many are “qualified” to receive your message.
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Simple math shows that if you want to “reach” a large number of people, you have to post your ideas on sites that have a large audience. But, it’s really of little benefit to you to post an article on love and relationships on a site devoted to auto mechanics. So volume is not the only factor. The interest of the audience comes into play.
A highly targeted audience, even if the numbers are smaller, can be more beneficial to you if that audience is organically interested in what you have to say. It’s the combination of the size of the site and the interest level of the audience that are the key factors in “reaching” your desired audience.
Bottom line: If you want people to find you, you have to be where they are; fish where the fish are, so to speak. Being a part of the YourTango Expert service helps you to do exactly that. When you publish here, your articles are shared with our readers (more than 6 million of them!) and when done regularly, publishing here will have a meaningful impact on your business’s bottom line.
3. Through smart linking and back linking strategies
We educate our members on how to create a systematic linking strategy that serves as a breadcrumb trail to lead readers to the places you most want to connect with them.
Perhaps you want to drive traffic to your website/blog, to a product page or a free newsletter? All of this is not only possible, but highly encouraged. We want clients to find you and the organic way that this works through our site, search engines and your site is that we lead people to you in a way that’s most comfortable for them.
We all know that you can lead a horse to water but you can’t make him drink. Getting a client into services to help improve their lives/love lives is NO different. Regardless of what anyone tells you, there is no magic answer, no magic bullet, to getting someone to say “yes” to paid services; we all come to that decision on our own.
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However, what we do extraordinarily well is lead people to you in a smart way so you can build your re-marketing pipeline and talk to prospective clients as frequently as you would like.