The Savvy Expert
By YourTango Experts. Posted on .
As an expert in your field, chances are you know the ins and outs of what it takes to successfully serve your client base. I imagine that you have taken the time, and spent the money, to make sure you have the knowledge and skills to help the people who come to you and the wherewithal to refer out those whose needs go beyond your practice. Your appreciation for excellence in your own practice sets a precedence for how you see the world and the work you anticipate doing with clients.
That same keen eye should be applied to your day-to-day business practices.
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When it comes to building a successful practice, your individual skillset is only part of the story. In today’s fast-paced, vibrant and often competitive economy two things are certain: the need for Experts is on the rise & those Experts who are practicing savvy business skills have thriving practices.
Over the next 10 years, the US Department of Labor predicts an ongoing increase in the need for Expert services. Professional counselors, psychologists and educators are predicted to see as much as a 20% increase in the demand for their services. Additionally, the use of the internet is, as ever, on the rise.
The latest data from Pew Research shares that not only are 79% of adults using internet, but 61% of adults are surfing the Web for health information. The case is clear: when we’re in need, we go to the Web for answers.
What does all of this mean for you?
Simply this, to grow, you must stay connected to your clients. Your clients are on the web and so, you must be too. You must be available for them to find when they decide that “today is the day to get help”. If your site is not optimized (assuming that you have one) clients cannot find you. If your site has very little traffic (unique visitors), people don’t know about you. And if you’re listed on unpopular directories or directories that don’t allow you to link to your main site then chances are, the directory is growing but your main site is not.
YourTango Experts has revolutionized the process of growing complementary businesses, and we can help you. Here’s how:
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1. By becoming our partner and not just a paid member/client
Membership with YourTango Experts is intended to serve as a complement to your own efforts; we help to build the reputation of your site by associating it with ours. Our overall approach of working together as partners is what sets us apart from dozens of other sites- we want to help you grow, both with us and on your own.
How does this work? It’s simple really. Google and other search engines work like a grade school popularity contest: if you want to become more popular, you need more popular friends. Our site receives over 6 million readers each month making us a more “popular friend”. When you list on our site we encourage you to connect our sites together through smart linking.
