Strategy #3: Write articles to support, not entertain
YourTango is a gold mine of information contributed by many, many experts. How can you stand out? The secret to using YourTango to reach your potential clients is to contribute articles written specifically to support your target audience in your specialty and niche.
Singles and couples are attracted to YourTango for two reasons- the entertaining articles and useful information. It might be tempting to contribute an entertaining article that gets lots of attention, but it will help your business and your target audience more to contribute articles that address your client’s specific needs, goals, and challenges. By narrowing your message to educating your specific audience AND by publishing that advice on YourTango, you will find that clients are drawn to you in a very organic way.
How does this happen?
Through search engines like Google, Bing and others. Your potential clients are searching the internet right now for answers and solutions to their specific needs. By publishing your advice and being very targeted in your message, you are creating a place for people to go when they search for an Expert to help them. The ultimate reaction here is a match between two people that feels to the client like you have just stepped into their hearts leaving them feeling, "Eureka, I just found the exact information I needed!"
Strategy #4: Provide hope and inspiration
Information is freely available on the internet. Your goal is to find a way to rise above the noise of information overload and give your clients exactly what they need. How do you do this? Targeting your information to a specialty and niche will help tremendously, but consider that people also need hope and inspiration as much as, perhaps even more than information.
YourTango Experts has brilliantly (in my humble opinion) recognized this by providing experts a way to add success stories to your profile. In addition, you can weave success stories into your articles. Human beings love stories and all good movies, books, articles, etc, tell a story. A good story starts with a character you can identify with, introduces a significant problem, shows how the main character struggled with and then overcame the problem and ends with a satisfying resolution ("and they lived happily ever after"). Sharing success stories that resonates with your target audience will give them hope and inspiration. "Eureka! If they can do it, I can too!"
Strategy #5: Craft your YourTango Expert’s profile for "Eureka!"
Your brilliant article has attracted the attention of your target audience and elicited a "Eureka!" response from them; what happens next? Once you've created a successful connection with a reader they will likely click through to your profile to learn more about you. This is where your specialty and niche makes all the difference; you want them to discover that you're an expert in their exact problem, that you specialize in helping people just like them to achieve their goals, that you are authentic, approachable, trustworthy, transparent and the perfect professional for their needs.