Additionally, with the onset of “advertorial” content, you can share your services with readers in smart contextual ways in new publications. Readers are open to your wares/services because they’re shown to be relevant to the topic you’re writing about. Take a look here at one smart example.
Once you’ve started writing, step away from your writing to see what can be built from those pieces. You can update something older and create a product to add to your store. For example, an article on becoming a financially savvy couple can transform into a 5 step system to becoming financially savvy that readers pay for.
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By transforming your existing article into something that can be downloaded that expands on the education you already provide is taking this transformational idea and really making it work for you. This is one of the smartest skills you can apply to improve your coaching business because it takes less time to adapt an idea than it does to create something from scratch. And we can help if you need insight about where to start and what makes the most sense to convert.
5. Get social:
Join power sites like Twitter and Facebook to start conversations with fans and likeminded people about your area of expertise. Both sites are free and take minutes to set up. Facebook allows you to create a special business page so you can keep your personal and business life separate, just know that you must have a personal page first.
6. Make new friends:
Now that you’re on social sites, talk to people and develop new relationships. On sites like Twitter you can find countless people who share your main interests and can help show you the way to growing your following and engaging with other members. Don’t be afraid to reach out to strangers with your opinion, questions or advice—it’s encouraged and part of everyday "social media" culture.
Now that you’ve crafted a message and transformed it into a product you can be proud of, it’s time to sell it. Share links to your product page on Twitter and Facebook and include it in links on articles to help drive readers to learn more about what you do. Some coaches even include sessions in their store to help readers simplify their decisions to engage in coaching. However you use your store (and you can change it as often as needed) it all starts by getting a page live. From there, the sky’s the limit!
8. Get help:
No one can do it all alone and there does come a time when a little help from a virtual assistant, cleaning lady, organizational coach or intern can help. When all of the little duties are preventing you from growing your business, the smartest thing you can do to improve your practice is to get some help.
9. Manage your time:
One member told me that the breaking point for many coaching practices is when they hit the miracle 100K mark and that more businesses close whose revenue is between 100K and 2 million—the reason why? Poor time management and being overly focused on projects that don’t affect the bottom line. If you’re a solo-preneur you need to have smart time management skills and feel comfortable asking for help or your coaching business could be in jeopardy.
Finally, know what works. Don’t rely on opinions or comments from those who admire you. Seek out your competition, know how they make money and make it work and when you receive negative feedback seek to understand it. If you want to improve your coaching business you have to know what’s working, what’s broken and what’s neglected. Fix what can be fixed, get help for the rest and never be evaluate your business. By measuring your results you can tell quickly where your time, energy and money should be spent.
When you really think about how to improve your coaching business, the answer isn’t magical, it’s practical. Just like every other great business you have to take smart steps to grow or else your business will stagnate.
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If you need help growing your business and want to learn how we can take this 10 step plan and help it to explode, we’d love to talk with you. You can learn more about our Expert platform and our online magazine here.